Feature Deep Dive

Orchestration & Automation

Automate your entire marketplace workflow. Rules-based pricing with automatic currency conversion, order routing, bulk operations across hundreds of listings, and process automation with 40+ action types. Zero spreadsheets. Zero manual syncs.

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Why Automation Matters for Multi-Marketplace Sellers

Selling across multiple European marketplaces means juggling different currencies, pricing strategies, inventory levels, and order flows. Doing this manually with spreadsheets and marketplace-by-marketplace logins is how sellers burn 20+ hours per week on operational work that produces zero revenue.

Marqetir's orchestration engine replaces that manual work with rules that run continuously. You define the logic once — pricing margins per marketplace, inventory sync intervals, order routing preferences, listing publication rules — and the system executes it across every connected channel. When you change your base price in Shopify, every marketplace price updates automatically with the correct currency conversion, margin, and rounding applied.

The result: sellers who used to spend entire days managing marketplace operations now spend minutes reviewing dashboards. The 40+ action types cover everything from basic price updates to complex conditional workflows like "if stock drops below 5 on any SKU, pause the listing on low-margin marketplaces but keep it active on high-margin ones."

Key Capabilities

Five pillars of automation that replace spreadsheets, manual updates, and marketplace-by-marketplace management.

Smart Pricing Rules

Set pricing strategies per marketplace with automatic currency conversion. Define margin rules, round to local price points, and let Marqetir handle the math across EUR, PLN, CZK, RON, HUF, SEK, and more.

  • Per-marketplace margin rules (fixed markup, percentage, or formula-based)
  • Automatic currency conversion with daily exchange rate updates
  • Local price-point rounding (e.g., .99 in EUR, .90 in PLN)
  • Floor and ceiling price guards to protect margins

Order Routing & Fulfillment

Automatically route incoming marketplace orders to the right warehouse or fulfillment partner. Orders from any connected marketplace flow into a single queue with configurable routing logic.

  • Rule-based routing by marketplace, region, or product category
  • Automatic order import from all connected channels
  • Status sync back to each marketplace after fulfillment
  • Multi-warehouse support with priority-based allocation

Bulk Operations

Edit, publish, or unpublish hundreds of listings in a single action. Apply price changes, update descriptions, or toggle availability across all marketplaces without touching each listing individually.

  • Bulk publish/unpublish across all connected marketplaces
  • Mass price adjustments with marketplace-specific overrides
  • Batch attribute updates (titles, descriptions, categories)
  • Filter-based selection: by marketplace, category, status, or tag

Scheduled Syncs

Configure sync intervals per marketplace and per data type. Inventory syncs can run every minute while catalog updates run hourly. You decide the cadence, Marqetir handles execution.

  • Configurable sync frequency per marketplace (1-minute minimum)
  • Separate schedules for inventory, pricing, and catalog data
  • Off-peak scheduling to avoid marketplace API rate limits
  • Sync history and error logs for full visibility

Process Automation (40+ Action Types)

Build automation workflows with 40+ action types that trigger based on events in your catalog or marketplace accounts. From automatic repricing based on your own margin and cost rules, to alerting your team when stock drops below threshold.

  • Event-driven triggers: new order, stock change, price update, listing error
  • Conditional logic: if/then rules with multiple conditions per workflow
  • Actions: update price, change stock, send notification, pause listing, tag product
  • Pre-built templates for common scenarios (low stock alerts, seasonal pricing)

Automation by the Numbers

40+
Action Types
0
Spreadsheets Needed
12+
Marketplaces
100%
Automated

How Sellers Use Orchestration

Real scenarios where automation replaces hours of manual work.

Expand to a New Marketplace in Minutes

You sell on Allegro and want to add Kaufland.de. With orchestration, you bulk-select your catalog, apply German pricing rules with EUR conversion, and publish all listings in one click. Scheduled syncs keep inventory aligned from day one.

Handle Peak Season Without Extra Staff

Black Friday orders flood in from 8 marketplaces simultaneously. Automated order routing sends each order to the nearest warehouse. Inventory decrements propagate across all channels within seconds, preventing oversells. No manual intervention needed.

Run Regional Pricing Strategies

Your base price is in EUR, but you sell in Poland (PLN), Czech Republic (CZK), and Romania (RON). Set per-country margin rules once. Marqetir converts currencies daily, rounds to local price points, and applies marketplace-specific fees. Change your base price and every marketplace updates automatically.

Replace Spreadsheet-Based Workflows

No more exporting CSVs, editing prices in Excel, and re-uploading feeds. Every operation that used to take a spreadsheet and an afternoon can be automated with rules that run continuously. Bulk edits that took hours happen in seconds.

Set Up Automation in 3 Steps

No coding, no spreadsheets, no API knowledge required.

1

Connect Your Store

Link your Shopify or WooCommerce store. Marqetir imports your full catalog with products, variants, pricing, and inventory levels.

2

Define Your Rules

Set pricing margins per marketplace, configure sync intervals, create order routing logic, and choose which automation templates to activate.

3

Activate & Monitor

Turn on your automations. Marqetir executes continuously in the background. Review activity logs, sync status, and error alerts from a single dashboard.

Automate Your Marketplace Operations

Start a free 7-day trial and replace spreadsheets with rules-based automation across all your marketplaces.

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Orchestration & Automation FAQ

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