What documents do I need to sell on EU marketplaces?

Requirements vary by marketplace, but most require a business registration certificate, valid ID, VAT number, and bank account details. Allegro accepts all EEA businesses, Kaufland requires German customer support capability, and bol.com requires Dutch or Belgian business registration.

Do I need a VAT number to sell on Allegro or Kaufland?

Yes, most EU marketplaces require a valid VAT identification number. If you sell cross-border and exceed the EUR 10,000 OSS threshold, you also need to register for VAT OSS or locally in destination countries.

How long does marketplace account verification take?

Verification timelines vary: Allegro typically takes 1-3 business days with digital verification, Kaufland can take 1-2 weeks, and bol.com uses a third-party verification (Duna) that usually completes within a few days. Have all documents ready to speed up the process.

Can I sell on multiple EU marketplaces simultaneously?

Absolutely. Many sellers operate on 3-5 marketplaces at once. The key challenges are managing inventory across platforms, translating listings, and handling different fee structures. Tools like Marqetir automate this multi-marketplace management.

What are the main costs of selling on EU marketplaces?

Main costs include marketplace commissions (3-15% depending on category), monthly subscription fees (some marketplaces), payment processing fees, shipping costs, and VAT obligations. Use our profit calculator to estimate total costs per marketplace.

Do EU marketplaces require EAN/GTIN codes?

Most EU marketplaces require EAN/GTIN codes for product identification. Allegro, Kaufland, MALL.cz, eMAG, and bol.com all mandate barcodes for the majority of product categories. You can purchase GS1 barcodes from your national GS1 organization.

Free Tool

Marketplace Listing Checklist

Everything you need to start selling on Europe's top marketplaces. Select a platform, follow the checklist, and go live.

Select Marketplace

Allegro

Available in: Poland (EEA sellers accepted)

Account Requirements

Business Type: Sole trader, LLC (Sp. z o.o.), SA, civil partnership, or other legal forms
Eligible Countries: All EEA countries can sell on Allegro
Required Documents: Business registration certificate, ID of owner/representatives, beneficial ownership register extract (for companies), VAT/tax ID, bank account details
Identity Verification: Digital verification via partner (photo ID, selfie/video) or standard method
Registration URL: https://allegro.pl

Product Requirements

Financial Setup

Logistics & Fulfillment

Go-Live Checklist

Complete these steps to launch on Allegro

Progress: 0 of 5 completed0%

Frequently Asked Questions About Marketplace Onboarding

Skip the Hassle — Marqetir Handles All This for You

Setting up across multiple marketplaces is complex. Marqetir manages all marketplace integrations, compliance, and logistics so you can focus on growing your business.