What factors affect my marketplace listing score?

The listing score is based on 9 criteria: title length and optimization, brand name presence, absence of forbidden words, description length and formatting, number of images, price reasonableness, EAN/GTIN validity, and category-specific attributes. Each criterion is weighted by importance.

How can I improve my listing score?

Focus on the top priorities shown after analysis. Common improvements include adding more product images (aim for 5+), writing longer descriptions with bullet points (200+ characters), including a valid EAN/GTIN, and ensuring your title matches the marketplace optimal length range.

What is a good listing quality score?

A score of 90%+ (Grade A) indicates an excellent listing. 80-89% (Grade B) is good but has room for improvement. Below 70% (Grade C or lower) means your listing has significant issues that likely hurt visibility and conversion rates.

Why do different marketplaces have different title length requirements?

Each marketplace has its own search algorithm and display format. Allegro recommends 40-75 characters, Kaufland allows up to 150, and Amazon supports up to 200. Titles that exceed the recommended length get truncated on mobile, reducing click-through rates.

Do I need EAN/GTIN codes for every product?

Most EU marketplaces require valid EAN/GTIN codes (8-14 digit barcodes) for product identification. Without them, your listing may be rejected or have lower visibility. Purchase official codes from GS1 in your country.

How many product images should I have?

Aim for at least 5 high-quality images per listing. Include the main product photo (white background), multiple angles, close-ups of key features, lifestyle/usage shots, and packaging. More images consistently correlate with higher conversion rates.

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Frequently Asked Questions About Listing Quality