How does the marketplace finder calculate match scores?

The tool scores each marketplace based on 6 factors: category support (25 points), target country coverage (30 points), order volume fit (15 points), fulfillment model compatibility (15 points), price range alignment (15 points), and base country presence (10 bonus points). Higher scores indicate better compatibility.

Which EU marketplace is best for beginners?

Allegro is often recommended for beginners due to its low commission rates (3-8%), no monthly subscription fee, and straightforward onboarding. If you are based in the Netherlands or Belgium, bol.com is also beginner-friendly. The best choice depends on where your target customers are.

Can I sell on EU marketplaces from outside the EU?

Some marketplaces accept non-EU sellers (like Amazon EU and Allegro), while others require an EU business registration (like bol.com requiring Dutch/Belgian KvK/KBO). You will need a VAT number and may need a local fiscal representative depending on the marketplace.

What commission rates do EU marketplaces charge?

Commission rates vary by marketplace and category: Allegro charges 3-8%, Kaufland 6-15%, MALL.cz 5-12%, eMAG 8-15%, bol.com 5-15%, and Amazon EU 8-15%. Electronics typically have lower rates while fashion has higher rates.

Should I sell on multiple marketplaces at once?

Multi-marketplace selling increases your reach but adds complexity. Start with 1-2 marketplaces where your products fit best, then expand. Consider using a multi-channel tool like Marqetir to manage inventory, listings, and orders across platforms.

What is the largest EU marketplace by traffic?

Amazon EU leads with approximately 600 million monthly visits across all EU domains. Within specific countries, local leaders include Allegro in Poland (~20M users), bol.com in the Netherlands (~25M visits), and eMAG in Romania (~45M visits).

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Frequently Asked Questions About EU Marketplaces