Calculate your true OnBuy profit after commission (5-9%), subscription fees, shipping, and product costs. Compare plans side-by-side and see your prorated per-item fees, margin, and ROI in GBP.
Last updated: March 2026
Used to prorate the monthly subscription per item
| Item | Amount |
|---|---|
| Sale Price | £35.00 |
Commission (9%) Standard plan rate | -£3.15 |
Subscription (prorated) £19.00/mo / 50 items | -£0.38 |
| Total OnBuy Fees (10.1%) | -£3.53 |
| Cost of Goods (COGS) | -£10.00 |
| Shipping Cost | -£3.50 |
| Packaging | -£0.80 |
| Net Profit | £17.17 |
OnBuy has positioned itself as the seller-friendly alternative to Amazon and eBay in the UK market. With commission rates of 5-9% (depending on your plan) and no hidden payment processing fees, OnBuy offers the lowest total selling costs among major UK marketplaces. This calculator helps you see exactly how these fees affect your bottom line — including the prorated subscription cost per item.
OnBuy uses a subscription-plus-commission model. You pay a monthly subscription (GBP 19-79) plus a commission on each sale (5-9%). Higher subscription tiers give lower commission rates. There are no listing fees, no per-order fees, and no separate payment processing charges. This all-inclusive approach makes profit calculation simple: your only OnBuy costs are the commission plus your share of the monthly subscription.
The optimal plan depends on your sales volume. The formula is straightforward: calculate your total monthly costs (subscription + commission on all sales) for each plan and pick the lowest. For most sellers, Professional (GBP 39/month, 7%) becomes optimal around GBP 1,000/month in sales, and Enterprise (GBP 79/month, 5%) around GBP 2,000/month. If you're just starting, the Standard plan has the lowest entry cost and you can upgrade as volume grows.
For a typical GBP 30 sale: OnBuy Enterprise takes GBP 1.50 (5%) plus prorated subscription. Amazon UK takes GBP 3.00-4.50 (10-15% referral) plus GBP 2.08 prorated Professional subscription. eBay takes GBP 3.90-4.20 (13-14% FVF) plus GBP 0.30 per-order fee. OnBuy's cost advantage is clear — you keep GBP 1.50-3.00 more per sale compared to Amazon and eBay, which adds up significantly at volume.
The key to OnBuy profitability is volume. Because the subscription fee is fixed monthly, selling more items reduces your per-item subscription cost. A seller on the Enterprise plan (GBP 79/month) selling 200 items/month pays only GBP 0.40 per item in subscription costs, making their effective total fee rate just 5.4%. Combine this with competitive pricing to win the Buy Box, and OnBuy can be your most profitable UK sales channel by a significant margin.
Marqetir syncs your inventory across OnBuy, Amazon, eBay, and European marketplaces — each channel adding revenue with the same product investment and automated listing optimization.