Your product title is the most important element of your marketplace listing. It determines whether buyers find your product in search results and whether they click on it. Each marketplace has different rules and best practices for title formatting.
Title Best Practices
- - Always start with the brand name
- - Include the product type and model
- - Add key differentiators (size, color, capacity)
- - Front-load the most important keywords
- - Stay within the marketplace character limit
- - Use proper capitalization (no ALL CAPS)
Marketplace Character Limits
- - Allegro: 75 characters (recommended: 60)
- - Kaufland: 150 characters (recommended: 120)
- - MALL.cz: 100 characters (recommended: 80)
- - eMAG: 120 characters (recommended: 100)
- - bol.com: 100 characters (recommended: 70)
- - Amazon: 200 characters (recommended: 150)
- - eBay: 80 characters (recommended: 70)