Why does my title score differ between marketplaces?

Each marketplace has different character limits, forbidden words, and structural requirements. A title optimized for Kaufland (150 chars max) will score poorly on Allegro (75 chars max) if it exceeds the limit. This tool checks your title against each marketplace's specific rules.

What words are forbidden in marketplace titles?

Most EU marketplaces ban promotional terms like "best", "cheapest", "free", "sale", and their local equivalents. Allegro bans "najlepszy" and "gratis", Kaufland bans "kostenlos" and "billigste", and bol.com bans "goedkoopste" and "actie". These can trigger listing rejection.

How long should my product title be?

It depends on the marketplace: Allegro recommends 40-75 characters, Kaufland 60-150, MALL.cz 45-100, eMAG 50-120, and bol.com 40-100. Titles that exceed these limits get truncated on mobile, hurting click-through rates.

Should I put the brand name first in my title?

Yes, starting with the brand name is a best practice across all EU marketplaces. It helps buyers quickly identify the product and builds trust. The recommended structure is: Brand + Product Type + Key Feature + Size/Color.

Can I use emojis or special characters in titles?

No. Most EU marketplaces discourage or ban emojis and excessive special characters in product titles. Stick to standard punctuation (dashes, commas, slashes) and avoid ALL CAPS except for brand names and abbreviations.

How does title optimization affect marketplace search ranking?

Product titles are the most heavily weighted factor in marketplace search algorithms. Keywords in your title (especially in the first 40-50 characters) directly determine which searches your product appears in. An optimized title can significantly increase impressions and clicks.

Free Tool

Product Title Optimizer

Optimize your product titles for EU marketplaces. Get instant feedback on Allegro, Kaufland, MALL.cz, eMAG, and bol.com requirements.

Product Title

0 characters

Product Category

Target Marketplaces

Best Practices for Product Titles

✓ Do

• Start with brand name
• Include product type and model
• Add key features (size, color, capacity)
• Use natural, readable language
• Front-load important keywords
• Keep it concise and clear

✗ Don't

• Use promotional words (best, cheapest, free)
• Write in ALL CAPS
• Add excessive punctuation (!!!, ***)
• Include emojis
• Keyword stuff
• Exceed character limits

Product Title Optimizer

Best Practices for Product Titles

✓ Do

✗ Don't

Frequently Asked Questions About Title Optimization