Is Amazon.pl growing in Poland?

Yes, Amazon.pl is investing heavily in Poland with a new fulfillment center and Prime adoption campaigns. However, Allegro's head start of 20+ years and cultural dominance make it very difficult for Amazon to close the gap quickly. Current estimates put Amazon.pl at under 10% market share.

Which platform has lower fees for Polish sellers?

Allegro has no monthly subscription and charges commissions from 5-12% depending on category. Amazon.pl charges €39/month plus referral fees of 7-15%. For most Polish sellers, Allegro offers better economics, especially at lower volumes.

Should I sell on both Allegro and Amazon.pl?

Yes, if you have the resources. Allegro should be your primary channel for the Polish market. Amazon.pl provides incremental reach, and if you already sell on Amazon.de or other EU Amazon sites, adding Amazon.pl is straightforward. Marqetir can manage and optimize listings across both.

Which platform is better for international sellers entering Poland?

Amazon.pl is easier for international sellers already on Amazon EU due to unified Seller Central and FBA logistics. However, to truly succeed in Poland, you need Allegro. Its larger buyer base makes it worth the effort of creating Polish-language listings.

Do Polish consumers trust Amazon?

Polish consumers trust Amazon as a global brand, but Allegro has much deeper emotional loyalty. Allegro is seen as a national champion — many Polish shoppers will check Allegro first before looking elsewhere. Amazon Prime adoption in Poland is still a fraction of Allegro Smart! membership.

What about fulfillment in Poland?

Amazon FBA has established Polish fulfillment centers and offers reliable logistics. Allegro One Fulfillment is a newer service that is expanding quickly. For sellers who want hands-off logistics, both platforms now offer viable options, though Amazon FBA remains more mature.

AllegrovsAmazon.pl

Which marketplace is better for sellers?

Last updated: March 2026

Quick Verdict

Allegro is the undisputed leader in Polish e-commerce with roughly 50% market share and 20M+ loyal buyers. Amazon.pl, launched in 2021, is growing but still holds under 10% of the market. Every seller targeting Poland needs Allegro as their primary channel. Amazon.pl works best as a supplementary channel, especially if you already sell on other Amazon EU marketplaces.

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Sale Price (EUR)

Scoring Breakdown

Polish Market Share

Allegro10/10

Amazon.pl4/10

Allegro commands roughly 50% of Polish e-commerce and is deeply embedded in consumer habits. Amazon.pl launched in 2021 and still holds under 10% market share despite aggressive investment.

Buyer Loyalty

Allegro10/10

Amazon.pl5/10

Allegro Smart! (their loyalty program) has over 5M subscribers who default to Allegro for purchases. Amazon Prime in Poland is growing but lacks the same cultural foothold.

Fulfillment

Allegro7/10

Amazon.pl9/10

Amazon FBA offers pan-European fulfillment with proven reliability. Allegro One Fulfillment is improving rapidly but still less mature than Amazon's logistics network.

Advertising & Visibility

Allegro9/10

Amazon.pl7/10

Allegro Ads is well-integrated and highly effective for the Polish audience. Amazon PPC is powerful globally but less refined for Poland-specific targeting.