Compare real seller fees across Europe's top marketplaces. See exactly what you'll pay on Allegro, Kaufland, MALL.cz, eMAG, and bol.com — before you list.
Last updated: March 2026
All fee data is based on official seller documentation from each marketplace (updated Feb 2026).
| Marketplace | Commission | Payment | Fixed | Total Fees | Net Profit |
|---|---|---|---|---|---|
Allegro Poland | 23.82 zł | 5.59 zł | — | 29.41 zł | 400.59 zł |
Kaufland Germany | 7.00 € | — | — | 7.00 € | 93.00 € |
Note: Some marketplaces have monthly subscription fees: Kaufland (39.95 €)
Every online marketplace charges sellers a combination of fees that directly affect your profit margins. Understanding these fee structures is essential before choosing where to list your products across Europe. The four main types of marketplace fees are commission fees, payment processing fees, fixed per-listing fees, and monthly subscription fees.
Commission fees are the largest cost for most sellers. These are a percentage of your selling price that the marketplace takes on every transaction. Commission rates vary significantly by product category — for example, fashion items often carry higher commissions (12-15%) than electronics (5-8%). This is why selecting the right category in our calculator matters so much.
Payment processing fees cover the cost of handling the financial transaction between buyer and seller. Some marketplaces like Allegro charge these separately (typically 1-2% of the transaction value), while others bundle them into the commission rate. These fees are easy to overlook but add up quickly at scale.
Fixed and subscription fees round out the cost picture. Fixed per-listing fees are small charges applied to each sale regardless of price. Monthly subscriptions — required by marketplaces like bol.com — give you access to the seller platform and can actually reduce your per-sale costs if you sell in sufficient volume.
Fee structures differ considerably across EU marketplaces. Allegro uses a category-based commission model with separate payment processing, while Kaufland operates with straightforward commission rates that vary by product type. Bol.com requires a monthly subscription but offers competitive commission rates in return. eMAG and MALL.cz each have their own structures tailored to the Central and Eastern European markets. The only way to know which marketplace is most profitable for your specific products is to compare them side by side, which is exactly what this calculator does.
Choose which EU marketplaces you want to compare. You can select any combination of Allegro, Kaufland, MALL.cz, eMAG, and bol.com to see a side-by-side fee breakdown.
Select your product category (Electronics, Fashion, Home & Garden, etc.) and enter your selling price. The calculator supports EUR, PLN, CZK, and RON currencies.
Review the detailed fee breakdown and net profit comparison across all selected marketplaces. The results are sorted by highest net profit to help you identify the most profitable option.
Most EU marketplaces offer reduced commission rates for sellers who consistently achieve high sales volumes. Once you reach a certain monthly revenue threshold, contact your marketplace account manager to discuss preferential rates. Allegro, Kaufland, and bol.com all have programs for high-volume sellers that can cut commissions by 1-3 percentage points.
Commission rates vary dramatically by category — sometimes by 10 percentage points or more on the same marketplace. Review each marketplace's category fee schedule carefully. In some cases, a product can legitimately fit in multiple categories, and choosing the one with lower commissions can significantly improve your margins.
Marketplaces like bol.com offer subscription plans that reduce per-sale fees. If you sell enough volume, the subscription pays for itself many times over. Run the numbers: divide the monthly subscription cost by your average number of sales to see if upgrading makes financial sense.
Fixed fees eat into your margins more on lower-priced items. By improving your listing quality — better titles, images, and descriptions — you increase conversion rates and average order values, which means more revenue relative to those fixed costs. Marqetir's AI automatically optimizes your listings for each marketplace to maximize conversion.
Don't put all your eggs in one basket. Different marketplaces have lower fees for different categories. By listing on multiple platforms, you can route each product to the marketplace where it's most profitable. Use this calculator to identify which marketplaces work best for each part of your catalog.
Explore more free calculators and detailed fee breakdowns for individual marketplaces.
Common questions about marketplace fees and how to use this calculator.
Marqetir's AI automatically adapts your listings for each marketplace — titles, descriptions, categories, and compliance. Go live in 20 minutes, not weeks.