Kaufland logoKauflandvsbol.com logobol.com

Which marketplace is better for sellers?

Last updated: March 2026

Quick Verdict

Kaufland offers broader geographic reach with lower competition, while bol.com provides access to the affluent Benelux market with a proven customer base. Kaufland is better for new sellers; bol.com is better for established sellers seeking premium margins.

Side-by-Side Comparison

FeatureKauflandbol.com
Commission Range7–16%7–15%
Monthly Fee€39.95/moFree
Payment FeeIncludedIncluded
Fixed Fee per ItemNone0.83 EUR
CurrencyEUREUR
CountryGermanyNetherlands

Fee Comparison at Price Points

Sale PriceKaufland Feesbol.com FeesKaufland Netbol.com Net
€25€1.75€2.58€23.25€22.42
€50€3.50€4.33€46.50€45.67
€100€7.00€7.83€93.00€92.17
€200€14.00€14.83€186.00€185.17

Quick Fee Calculator

Kaufland logoKaufland
Commission (7%)€3.50
Total fees€3.50
Net revenue€46.50
bol.com logobol.com
Commission (7%)€3.50
Fixed fee€0.83
Total fees€4.33
Net revenue€45.67
Full fee calculator with more options

Scoring Breakdown

Average Commission

Kaufland4/10
bol.com5/10

Kaufland averages 12.9% commission across categories, while bol.com averages 11.7%. bol.com has the lower average commission rate.

Monthly Cost

Kaufland4/10
bol.com10/10

Kaufland charges €39.95/month, bol.com charges €0.00/month. bol.com is cheaper on monthly costs.

Per-Item Fees

Kaufland10/10
bol.com8/10

bol.com has a 0.83 EUR fixed fee per item.

Market Reach

Kaufland9/10
bol.com6/10

Kaufland's multi-country presence gives much broader geographic reach. bol.com is limited to NL and BE.

Revenue per Sale

Kaufland7/10
bol.com9/10

bol.com's Benelux market has higher per-capita spending and average order values.

Competition

Kaufland9/10
bol.com6/10

Kaufland has significantly lower seller competition across all categories. bol.com is more competitive.

Ease of Entry

Kaufland7/10
bol.com6/10

Both require GTIN and localized content. Kaufland has more compliance requirements but lower performance thresholds.

Kaufland logoKaufland: Pros & Cons

Pros

  • Multi-country reach
  • Lower competition
  • Strong brand trust
  • Growing rapidly

Cons

  • €39.95 monthly fee
  • Strict compliance (LUCID/WEEE)
  • Less mature platform

bol.com logobol.com: Pros & Cons

Pros

  • No monthly fee
  • Affluent customers
  • Mature platform
  • Fulfillment available

Cons

  • NL/BE only
  • Per-item fee
  • Strict performance metrics
  • High delivery expectations

Related Comparisons

Frequently Asked Questions

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