ShopifyvsBigCommerce

Which marketplace is better for sellers?

Last updated: June 2026

Quick Verdict

Shopify is the better choice for most sellers thanks to its larger app ecosystem, polished experience, and huge community — ideal if you want momentum and ease. BigCommerce is the better choice for stores that want more built-in features without relying on apps and no platform transaction fees on any plan, which can suit larger or more complex catalogues. Both are capable SaaS platforms and solid foundations before expanding to marketplaces — and Marqetir integrates with Shopify to sync your catalogue to EU marketplaces.

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Scoring Breakdown

App Ecosystem

Shopify9/10
BigCommerce6/10

Shopify has one of the largest app stores in e-commerce, so almost any need has a ready add-on. BigCommerce has a smaller app marketplace but builds more functionality natively, reducing reliance on third-party apps.

Built-in Features

Shopify7/10
BigCommerce9/10

BigCommerce ships with more advanced features out of the box — such as deeper product options and B2B capabilities — where Shopify often expects you to add apps. This can lower add-on costs for complex stores.

Transaction Fees

Shopify6/10
BigCommerce9/10

BigCommerce charges no additional platform transaction fees regardless of payment gateway. Shopify adds transaction fees unless you use Shopify Payments, which can matter for sellers tied to a specific processor. Verify current pricing for both.

Ease & Ecosystem

Shopify9/10
BigCommerce7/10

Shopify's polished interface, themes, and massive community make it easier to learn and find help. BigCommerce is capable but has a smaller community and a slightly steeper learning curve for newcomers.

Shopify: Pros & Cons

Pros

  • Largest app ecosystem in e-commerce
  • Polished, beginner-friendly experience
  • Huge community and resources
  • Strong themes and design tools
  • Reliable hosted checkout and 24/7 support

Cons

  • Transaction fees without Shopify Payments
  • Advanced features often need paid apps
  • Recurring subscription costs
  • App stacking can get expensive

BigCommerce: Pros & Cons

Pros

  • No platform transaction fees on any plan
  • More advanced features built in
  • Strong for larger and B2B catalogues
  • Flexible product options out of the box
  • No reliance on as many third-party apps

Cons

  • Smaller app marketplace
  • Smaller community and fewer themes
  • Steeper learning curve for beginners
  • Annual sales thresholds can push plan upgrades

Related Comparisons

Frequently Asked Questions

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