Is Walmart Marketplace better than Amazon for sellers?

Neither is universally better. Amazon offers the largest audience and most mature ecosystem but intense competition. Walmart offers lower competition, no monthly fee, and a growing audience, making it an attractive second channel. Many sellers run Amazon as the core and add Walmart for incremental, less-contested sales.

Which marketplace has lower fees?

Walmart Marketplace generally has lower ongoing costs because it charges no monthly subscription — mainly category referral fees. Amazon adds a subscription on top of referral and, if used, FBA fees. Compare both against your categories and verify current rates before deciding.

Is it harder to get approved on Walmart?

Walmart Marketplace uses a more selective application and onboarding process than Amazon, favoring sellers with solid track records and US fulfillment capability. Amazon is generally faster to join but far more crowded once you are in.

Can I use Amazon FBA inventory to fulfill Walmart orders?

Walmart prefers its own Walmart Fulfillment Services or seller-fulfilled shipping and restricts using Amazon-branded fulfillment for Walmart orders. Many sellers use WFS or a third-party 3PL to meet Walmart’s fast-shipping requirements.

Should I sell on both Walmart and Amazon?

Yes, for most established sellers. Amazon provides reach and fulfillment maturity, while Walmart adds a lower-competition channel with strong growth. The key is synchronizing inventory and pricing so you do not oversell across channels.

How do I expand from US marketplaces into Europe?

After establishing on Amazon and Walmart in the US, you can add a Shopify or WooCommerce store and expand into European marketplaces like Allegro, Kaufland, and bol.com. Marqetir syncs your catalog to those marketplaces, localizing listings and keeping inventory and prices aligned.

WalmartvsAmazon

Which marketplace is better for sellers?

Last updated: June 2026

Quick Verdict

Amazon is the larger, more mature marketplace with unmatched traffic, FBA fulfillment, and advertising depth, but it is fiercely competitive and crowded. Walmart Marketplace is smaller yet growing fast, with notably lower seller competition and no monthly subscription, making it an attractive second channel. Established sellers should treat Amazon as the core and Walmart as a high-upside expansion.

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Sale Price (EUR)

Scoring Breakdown

Audience Size

Walmart7/10

Amazon10/10

Amazon leads US e-commerce with the largest online shopper base and dominant search intent. Walmart Marketplace reaches a large and growing online audience built on Walmart’s retail brand, but its marketplace traffic is still well behind Amazon’s.

Seller Competition

Walmart8/10

Amazon4/10

Walmart Marketplace has far fewer third-party sellers and a more curated onboarding process, so visibility is easier to earn. Amazon is saturated with millions of sellers competing hard on price for the buy box.

Fulfillment

Walmart7/10

Amazon9/10

Amazon FBA is the benchmark, deeply integrated with Prime. Walmart Fulfillment Services (WFS) is capable and improving, offering fast shipping badges, but the network and ecosystem are less extensive than Amazon’s.

Fees & Costs

Walmart8/10

Amazon6/10

Walmart charges no monthly subscription — mainly referral fees per category. Amazon adds a subscription on top of referral and FBA fees. Walmart can be cheaper to maintain, though Amazon’s traffic may justify its costs; verify current rates.