Allegro
KauflandWhich marketplace is better for sellers?
Quick Verdict
Allegro is the clear winner for accessing Polish consumers with its 20M+ buyer base and dominant market position. Kaufland is better for sellers targeting the broader German/DACH market with its physical store brand trust. For maximum CEE coverage, sell on both.
Side-by-Side Comparison
| Feature | Allegro | Kaufland |
|---|---|---|
| Commission Range | 5.54–14% | 7–16% |
| Monthly Fee | Free | €39.95/mo |
| Payment Fee | 1.3% | Included |
| Fixed Fee per Item | None | None |
| Currency | PLN | EUR |
| Country | Poland | Germany |
Fee Comparison at Price Points
| Sale Price | Allegro Fees | Kaufland Fees | Allegro Net | Kaufland Net |
|---|---|---|---|---|
| €25 | €1.71 | €1.75 | €23.29 | €23.25 |
| €50 | €3.42 | €3.50 | €46.58 | €46.50 |
| €100 | €6.84 | €7.00 | €93.16 | €93.00 |
| €200 | €13.68 | €14.00 | €186.32 | €186.00 |
Quick Fee Calculator
AllegroKauflandScoring Breakdown
Average Commission
Allegro averages 11.2% commission across categories, while Kaufland averages 12.9%. Allegro has the lower average commission rate.
Monthly Cost
Allegro charges €0.00/month, Kaufland charges €39.95/month. Allegro is cheaper on monthly costs.
Per-Item Fees
Allegro charges a 1.3% payment fee.
Market Size
Allegro has a dedicated 20M buyer base in Poland. Kaufland has 32M monthly visitors across multiple countries but is still growing its marketplace.
Seller Tools
Allegro offers more mature seller tools, including Allegro Ads, detailed analytics, and fulfillment services. Kaufland's tools are improving but still catching up.
Growth Potential
Kaufland's multi-country expansion (DE, CZ, SK, PL, AT) offers better geographic growth potential. Allegro is primarily focused on Poland.
Competition Level
Kaufland has lower seller competition due to its newer marketplace model. Allegro has more established sellers but also more buyers.
Allegro: Pros & Cons
Pros
- No monthly fee
- Massive Polish buyer base
- Mature advertising platform
- Fulfillment services available
- Strong seller tools
Cons
- Poland-only market
- Polish language required
- High competition in popular categories
Kaufland: Pros & Cons
Pros
- Multi-country expansion
- Lower competition
- Strong brand trust
- Growing rapidly
- No fulfillment required
Cons
- €39.95 monthly fee
- Smaller buyer base per country
- Less mature seller tools
- Strict compliance requirements
Frequently Asked Questions
Sell on both Allegro & Kaufland
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