Is bol.com bigger than Amazon in the Netherlands?

Yes. bol.com is the market leader in the Netherlands with over 13 million active buyers and approximately 35% of Dutch e-commerce market share. Amazon.nl launched in 2020 and is growing but still trails significantly in the Benelux region.

Should I sell on both bol.com and Amazon.nl?

Yes, selling on both maximizes your Benelux reach. bol.com gives you access to the majority of Dutch and Belgian shoppers, while Amazon.nl captures the growing segment of Amazon-loyal customers. Marqetir can manage listings across both platforms.

Does Amazon.nl support FBA?

Yes. Amazon.nl fully supports FBA (Fulfillment by Amazon), including Pan-European FBA which lets you store inventory across Amazon's EU warehouses. This can be a significant advantage for sellers who also sell on Amazon.de, Amazon.fr, etc.

What language do I need for each platform?

bol.com requires Dutch-language listings (and optionally French for Belgium). Amazon.nl accepts Dutch and English listings, though Dutch-language listings perform significantly better with local consumers.

Which platform is better for international sellers?

Amazon.nl is generally easier for international sellers due to Amazon's unified Seller Central, multi-language support, and FBA infrastructure. bol.com requires a stronger local presence with Dutch-language listings and local customer service capabilities.

Compare — Bol Com Vs Amazon Nl

Q: Which has lower fees for Benelux sellers?

It depends on your volume. bol.com has no monthly fee but charges €0.83 per item plus 7-15% commission. Amazon.nl charges €39/month plus 7-15% referral fees. For sellers with fewer than ~50 orders/month, bol.com is typically cheaper.

bol.com

Amazon.nl

Which marketplace is better for sellers?

Last updated: March 2026

Quick Verdict

bol.com remains the dominant marketplace in the Netherlands and Belgium with stronger brand loyalty, higher trust, and a more established seller ecosystem. Amazon.nl is growing fast and offers access to Amazon's global infrastructure, but still trails in Benelux market share. For maximum Benelux coverage, sell on both — but prioritize bol.com if you must choose one.

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Sale Price (EUR)

Scoring Breakdown

Benelux Market Share

bol.com9/10

Amazon.nl6/10

bol.com is the clear market leader in the Netherlands and Belgium with 13M+ active buyers and deep brand loyalty. Amazon.nl launched in 2020 and is growing but still holds a smaller share of the Dutch market.

Seller Fees

bol.com7/10

Amazon.nl6/10

bol.com charges no monthly fee but has a per-item closing fee of €0.83 plus 7-15% commission. Amazon.nl charges €39/month plus 7-15% referral fees. For high-volume sellers, Amazon may be cheaper per item; for low volume, bol.com wins.

Fulfillment

bol.com7/10

Amazon.nl9/10

Amazon FBA offers best-in-class European fulfillment with Pan-EU logistics. bol.com's Logistics via bol (LVB) is solid but limited to the Benelux region.

Consumer Trust

bol.com10/10

Amazon.nl7/10

bol.com enjoys exceptional brand trust among Dutch and Belgian consumers. It's seen as a local champion. Amazon is trusted globally but some Benelux consumers still prefer bol.com for familiarity and customer service.