Should I sell on Allegro or Amazon.pl?

Allegro first, then Amazon.pl. Allegro has 35%+ market share while Amazon.pl holds only 3-5%. For most sellers, 80%+ of Polish marketplace revenue will come from Allegro. But listing on both platforms maximizes reach. Marqetir lets you do both simultaneously with AI-translated Polish listings.

Do I need Polish for marketplace listings?

Yes — Polish-language listings are required on all Polish marketplaces. Machine translation is often insufficient for Allegro buyers who expect native-quality Polish. AI tools like Marqetir generate professional Polish product listings from your English source data.

What are the main compliance requirements for Poland?

You need: Polish VAT registration or EU OSS scheme, Polish EPR compliance for packaging, WEEE registration for electronics, and consumer protection compliance (14-day returns). The Polish Office of Competition and Consumer Protection (UOKiK) actively enforces these requirements.

Top Marketplaces in Poland

Central Europe's e-commerce powerhouse — €18B+ market led by Allegro

Poland is the largest e-commerce market in Central and Eastern Europe, with annual online sales exceeding €18 billion. The market is uniquely dominated by a local champion — Allegro — which commands over 35% market share.

Amazon.pl launched in 2021 but still holds only 3-5% market share, making Allegro the essential platform for reaching Polish consumers. Polish-language listings are mandatory on all platforms.

This ranking covers the key marketplaces for sellers targeting Poland, from the dominant Allegro to niche players and emerging platforms.