MALL.cz logoMALL.cz
vs
Allegro logoAllegro

Which marketplace is better for sellers?

Last updated: March 2026

Quick Verdict

Since Allegro's acquisition of Mall Group, these two marketplaces operate under the same parent company but serve distinct markets. Allegro dominates Poland with 20M+ buyers, while MALL.cz is the leading marketplace in the Czech Republic and Slovakia. Sellers should leverage both for maximum CEE coverage, as the shared ownership is creating synergies in seller tools and cross-border capabilities.

Side-by-Side Comparison

FeatureMALL.czAllegro
Commission Range8–13%5.54–14%
Monthly Fee€11.84/moFree
Payment FeeIncluded1.3%
Fixed Fee per Item9 CZKNone
CurrencyCZKPLN
CountryCzech RepublicPoland

Fee Comparison at Price Points

Sale PriceMALL.cz FeesAllegro FeesMALL.cz NetAllegro Net
252.371.7122.6323.29
504.373.4245.6346.58
1008.376.8491.6393.16
20016.3713.68183.63186.32

Quick Fee Calculator

MALL.cz logoMALL.cz
Commission (8%)4.00
Fixed fee0.37
Total fees4.37
Net revenue45.63
Allegro logoAllegro
Commission (5.54%)2.77
Payment fee0.65
Total fees3.42
Net revenue46.58

Scoring Breakdown

Average Commission

MALL.cz6/10
Allegro5/10

MALL.cz averages 10.5% commission across categories, while Allegro averages 11.2%. MALL.cz has the lower average commission rate.

Monthly Cost

MALL.cz8/10
Allegro10/10

MALL.cz charges €11.84/month, Allegro charges €0.00/month. Allegro is cheaper on monthly costs.

Per-Item Fees

MALL.cz9/10
Allegro8/10

MALL.cz has a 9 CZK fixed fee per item. Allegro charges a 1.3% payment fee.

Market Size

MALL.cz6/10
Allegro9/10

Allegro has a significantly larger buyer base with 20M+ active users in Poland. MALL.cz serves the Czech and Slovak markets with approximately 5M active buyers combined.

Market Maturity

MALL.cz7/10
Allegro9/10

Allegro is one of Europe's most mature marketplace platforms with advanced seller tools, advertising, and fulfillment. MALL.cz has a solid platform but is still developing its third-party marketplace features.

Cross-Border Synergy

MALL.cz7/10
Allegro7/10

Under the same parent company, both platforms are developing shared seller tools and cross-border selling capabilities. Sellers on one platform will increasingly find it easier to expand to the other.

Competition Level

MALL.cz8/10
Allegro6/10

MALL.cz has less seller competition, especially from international sellers. Allegro is more competitive but also provides more volume to offset this.

MALL.cz logoMALL.cz: Pros & Cons

Pros

  • Leading Czech/Slovak marketplace
  • Lower seller competition
  • Growing rapidly under Allegro Group
  • CZK currency (stable)
  • Multi-category coverage
  • Synergies with Allegro expanding

Cons

  • Smaller buyer base
  • Less mature seller tools
  • Limited advertising options
  • Czech/Slovak language required
  • Less international seller support

Allegro logoAllegro: Pros & Cons

Pros

  • 20M+ active buyers in Poland
  • Mature advertising platform (Allegro Ads)
  • No monthly subscription fee
  • Advanced seller analytics
  • Fulfillment by Allegro available
  • Allegro Group creating cross-platform synergies

Cons

  • Poland-only market
  • Higher competition
  • Polish language required
  • PLN currency complexity
  • Saturated in popular categories

Related Comparisons

Frequently Asked Questions

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