A+ Content

By default, an Amazon product description is plain text. A+ Content lets an enrolled brand swap that for a designed layout: blocks of high-resolution lifestyle images, side-by-side comparison charts between your own products, feature callouts, and brand-story sections. The result looks closer to a polished brand landing page than a bare listing.

The content is built from a library of templates and modules rather than free-form HTML, which keeps the layout consistent and mobile-friendly. You upload images and copy into each module, arrange the modules in order, and submit the page for Amazon's approval before it goes live.

A+ Content sits in the description area of the product page. It does not change the title, the main image, the bullet points or the price, all of which remain governed by the normal listing fields. Its job is to do the persuading once a shopper has scrolled past the basics.

Shoppers process images far faster than text, and A+ Content lets you answer the questions that block a purchase — how big is it, what is in the box, how does it compare to the next model up — visually and at a glance. Amazon states that effective A+ Content can increase sales by giving customers the confidence to buy, and brands frequently see higher conversion after adding it.

A secondary benefit is fewer returns. When the content sets accurate expectations with clear dimensions, materials and use cases, buyers are less likely to be surprised on arrival. Comparison charts also help cross-sell within your own catalogue by guiding shoppers to the right variant.

There is a content-quality dimension too: richer, more descriptive pages tend to perform better in search and engagement, which supports the listing's overall standing on the marketplace.