Amazon
eBayWhich marketplace is better for sellers?
Quick Verdict
Amazon is the better choice for sellers seeking massive scale, FBA fulfillment, and a buy-box-driven model. eBay is better for unique, used, or niche products where auction-style and fixed-price listings coexist. For maximum reach, sell on both and use Marqetir to manage listings across platforms.
Scoring Breakdown
Market Size
Amazon has 300M+ active customers globally and dominates most Western markets. eBay has 130M+ active buyers worldwide with strong presence in US, UK, and Germany.
Fulfillment
Amazon's FBA is the gold standard for marketplace fulfillment. eBay offers no comparable first-party fulfillment service, requiring sellers to handle their own logistics.
Seller Fees
Amazon charges a $39.99/month Professional plan plus referral fees of 8-15%. eBay has lower insertion fees and final value fees of 3-15%, making it cheaper overall.
Competition Level
Amazon's buy-box system creates intense price competition. eBay allows more differentiation through unique listings and seller branding.
Amazon: Pros & Cons
Pros
- Massive global buyer base
- FBA fulfillment network
- Prime badge drives conversions
- Strong advertising platform
- Trusted brand for consumers
Cons
- $39.99/month Professional fee
- High referral fees (8-15%)
- Intense buy-box competition
- Strict product listing policies
- FBA storage fees add up
eBay: Pros & Cons
Pros
- Lower overall fees
- More seller branding options
- Auction and fixed-price formats
- Great for unique/used items
- Less restrictive listing policies
Cons
- No built-in fulfillment
- Smaller buyer base
- Lower average order value
- Less consumer trust for new products
Frequently Asked Questions
Sell on both Amazon & eBay
Marqetir manages your listings across all European marketplaces.
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