Which marketplace should I start with?

Start with Allegro if you want a larger, more predictable market. Start with eMAG if you're looking for faster growth with less competition.

Can I use the same listings for both?

You'll need localized content for each — Polish for Allegro, Romanian for eMAG. Marqetir can automatically generate and optimize listings for both platforms.

What are the fees on Allegro vs eMAG?

Allegro charges no monthly fee with commissions from 5-12% depending on category. eMAG charges commissions from 5-20% with no monthly subscription. Both platforms have competitive fee structures for CEE markets.

Which marketplace has more buyers?

Allegro has over 20 million active buyers concentrated in Poland. eMAG serves approximately 12 million active buyers across Romania, Hungary, and Bulgaria combined. Allegro has more buyers in total but eMAG covers more countries.

Do I need a local company to sell on Allegro or eMAG?

Allegro accepts EU-based businesses and individual sellers. eMAG requires a registered business and typically prefers sellers with a local entity or VAT registration in Romania. Both platforms have specific documentation requirements for cross-border sellers.

Which platform is growing faster?

eMAG operates in one of Europe's fastest-growing e-commerce regions with 20%+ annual growth. Romania, Hungary, and Bulgaria are still in earlier stages of e-commerce adoption. Allegro's market is more mature with 8-12% annual growth.

Allegro vs eMAG: Comparație Marketplace CEE (2026)

Allegro

eMAG

Which marketplace is better for sellers?

Last updated: March 2026

Quick Verdict

Allegro is the better choice for established sellers seeking a larger, more mature marketplace. eMAG offers higher growth potential in an emerging market with less competition. For maximum CEE coverage, start with Allegro and expand to eMAG.

Side-by-Side Comparison

Feature	Allegro	eMAG
Commission Range	5.54–14%	7–15%
Monthly Fee	Free	Free
Payment Fee	1.3%	Included
Fixed Fee per Item	None	None
Currency	PLN	RON
Country	Poland	Romania

Fee Comparison at Price Points

Sale Price	Allegro Fees	eMAG Fees	Allegro Net	eMAG Net
€25	€1.71	€1.75	€23.29	€23.25
€50	€3.42	€3.50	€46.58	€46.50
€100	€6.84	€7.00	€93.16	€93.00
€200	€13.68	€14.00	€186.32	€186.00

Quick Fee Calculator

Sale Price (EUR)

Scoring Breakdown

Average Commission

Allegro5/10

eMAG7/10

Allegro averages 11.2% commission across categories, while eMAG averages 9.8%. eMAG has the lower average commission rate.

Monthly Cost

Allegro10/10

eMAG10/10

Neither Allegro nor eMAG charges a monthly subscription fee.

Per-Item Fees

Allegro8/10

eMAG10/10

Allegro charges a 1.3% payment fee.

Market Size

Allegro9/10

eMAG7/10

Allegro serves a larger and more established e-commerce market. eMAG's market is smaller but growing much faster.

Growth Potential

Allegro7/10

eMAG9/10

eMAG operates in one of Europe's fastest-growing e-commerce regions (20%+ growth). Romania, Hungary, and Bulgaria offer significant upside.

Seller Experience

Allegro9/10

eMAG6/10

Allegro has more mature seller tools, analytics, and advertising options. eMAG is improving but still developing its seller ecosystem.

Competition

Allegro6/10

eMAG8/10

eMAG has significantly less competition, especially from international sellers. Allegro has more sellers but also more buyers.

Allegro: Pros & Cons

Pros

Larger buyer base
Mature platform and tools
Strong advertising options
Higher average order value

Cons

Poland-only
More competition
Slower growth rate

eMAG: Pros & Cons

Pros

Multi-country coverage (RO, HU, BG)
20%+ market growth
Less competition
First-mover advantage

Cons

Lower average order value
Less mature seller tools
Higher COD rate
Currency complexity (RON)

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Frequently Asked Questions

Sell on both Allegro & eMAG

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