Navigate bol.com's category tree with Dutch category names. Find the right category, check commission rates, and see required product attributes.
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bol.com is the largest online marketplace in the Netherlands and Belgium, with over 13 million active customers and more than 52,000 partner sellers. As a seller on bol.com's Partnerplatform, selecting the correct product category is one of the most important steps in creating a listing that performs well in search and generates sales.
The bol.com category tree uses Dutch-language names, which can be challenging for international sellers. Categories are organized under main departments such as Elektronica, Kleding & Accessoires, Wonen & Keuken, Speelgoed, Boeken, Sport & Vrije Tijd, and Mooi & Gezond. Each department contains multiple levels of increasingly specific subcategories.
Commission rates on bol.com vary significantly by category. Books and media typically carry the lowest rates at 5-10%, while electronics range from 7-14%. Fashion and accessories are among the highest at 12-17%. bol.com also applies different commission tiers based on the product price point within some categories. Understanding these rates is essential for pricing your products competitively while maintaining healthy margins.
Each bol.com category requires specific product attributes called productkenmerken. These structured data fields include Merk (Brand), Kleur (Color), Maat (Size), Materiaal (Material), and many category-specific attributes. bol.com uses these attributes to power its filtered search, comparison features, and product recommendations. Listings with complete attributes consistently outperform those with missing data in terms of visibility and conversion rates.
If you are selling on bol.com from outside the Netherlands, keep in mind that all product content must be in Dutch. Category names, attribute values, product titles, and descriptions should all use proper Dutch. bol.com's quality team reviews listings and may reject products with English-only content. Brand names and widely recognized technical terms (like "Bluetooth" or "USB-C") can remain in English.
bol.com also uses EAN (European Article Number) codes extensively. Most categories require a valid EAN barcode, and products without one may not be accepted. If your product does not have an EAN, you may need to apply for one through GS1 Netherlands before listing. Marqetir handles EAN validation, Dutch translation, and category mapping automatically when syncing your products to bol.com.
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