Check your bol.com product listing quality against the platform's official guidelines. Get an instant score with actionable tips to improve your visibility and win the Buy Box.
Bol.com is the largest online marketplace in the Netherlands and Belgium, processing over 400 million visits annually. With more than 50,000 active sellers competing for customer attention, your listing quality directly determines whether shoppers see your products or your competitors'.
Bol.com assigns every product listing a content quality score visible in the Seller Dashboard under "Aanbod" (Offers). This score measures how complete and optimized your listing is compared to bol.com's guidelines. Sellers with higher content scores consistently rank better in search results and have a stronger chance of winning the Buy Box -- the prominent "Add to Cart" button that drives the vast majority of sales.
The content score evaluates several factors: title quality (length, structure, and absence of forbidden words), description completeness, image count and quality, product attribute coverage, and EAN code validity. Our free checker analyzes these same factors so you can identify and fix issues before uploading to bol.com.
Bol.com recommends product titles between 50 and 150 characters. Titles that are too short lack the detail buyers need to evaluate your product in search results. Titles that exceed 150 characters get truncated on mobile devices and in category pages, hiding important product information.
The ideal bol.com title follows this structure: Brand + Product Type + Key Feature + Variant. For example, "Philips Hue White Ambiance E27 LED Lamp 800 Lumen" clearly communicates the brand, product category, specific model line, and technical specification. Avoid promotional language like "beste" (best), "goedkoopste" (cheapest), "gratis" (free), or "nieuw" (new) -- bol.com actively penalizes listings that use these forbidden words.
Unlike some marketplaces that allow product listings without barcodes, bol.com requires a valid EAN (European Article Number) for virtually every product. The EAN-13 format (13 digits) is the standard in the Netherlands and Belgium. Without a valid EAN, your product page will be rejected during the listing creation process. You can obtain official EAN codes from GS1 Nederland or your national GS1 organization.
Bol.com requires at least one product image, but top-performing listings typically have 5 to 8 images. The main product image must be on a pure white background -- bol.com enforces this requirement and may reject non-compliant images. Additional images should include lifestyle shots showing the product in use, close-up detail views, size comparison photos, and packaging images. Bol.com supports images up to 4500x4500 pixels, and higher resolution consistently leads to better conversion rates.
The Buy Box on bol.com is where most sales happen. When multiple sellers offer the same product (matched by EAN), bol.com selects one seller for the Buy Box based on several factors: price competitiveness, delivery speed (especially for Logistiek via bol.com / LVB items), seller performance metrics, and listing quality. By maximizing your content score with our checker, you address one of the key factors in the Buy Box algorithm.
Combine a high content score with competitive pricing and reliable fulfillment (consider using Logistiek via bol.com for faster delivery) to significantly increase your Buy Box win rate.
Generate optimized product titles following bol.com's guidelines and character limits.
Calculate your exact bol.com commission fees and profit margins per product.
Check your listing quality across Allegro, Kaufland, Amazon, eBay, and more marketplaces.