Evaluate your eBay listing quality against 9 ranking factors. Get a detailed score on title optimization, photos, item specifics, returns policy, and shipping — with actionable tips to rank higher in Cassini search.
Last updated: March 2026
Excellent title length — using available keyword space effectively.
Only 5 photo(s). Add more angles and detail shots — listings with 6+ photos have significantly higher conversion rates.
Only 8 item specifics filled. Complete all available specifics — buyers use these to filter search results.
Returns accepted. This improves buyer confidence and search ranking.
Free returns are required for Top Rated Plus status and provide a search ranking boost.
Free shipping offered. Cassini prioritizes free shipping listings.
Fast handling time. Eligible for Top Rated Plus and eBay Guaranteed Delivery.
Good description length with enough detail for buyers.
A subtitle ($1.50 fee) adds 55 characters of additional search visibility. Worth it for high-value items.
eBay's Cassini search engine evaluates dozens of signals to determine which listings appear first in search results. While seller performance metrics (like defect rate and on-time shipping) matter at the account level, individual listing quality determines whether your specific item gets impressions. This tool checks the factors you can control on every listing.
Item specifics are the most underutilized ranking factor on eBay. When a buyer searches for "Nike Air Max 90 size 10 black," eBay filters results using item specifics, not title keywords. If your listing doesn't have "Size: 10" in item specifics, it won't appear when buyers use size filters — even if "size 10" is in your title. eBay recommends filling every available item specific field, and listings with 10+ specifics consistently outperform those with fewer.
eBay provides 24 free photo slots per listing. Sellers who use 6 or more photos see measurably higher conversion rates. The first photo is your "gallery image" — it appears in search results and determines whether a buyer clicks. Use a clean white background, show the full product, and ensure it's at least 1600x1600 pixels for eBay's zoom feature. Additional photos should show different angles, close-ups of labels or serial numbers, and any defects for used items.
Offering free returns and free shipping are two of the strongest signals you can send to Cassini. eBay explicitly states that listings with free returns get a search boost. Combined with 1-day handling time, these policies make your listing eligible for the Top Rated Plus badge — which adds a visible trust indicator and a 10% discount on final value fees. The math usually works out in your favor even accounting for the occasional return.
While eBay's mobile app often hides descriptions behind a "See full description" link, a detailed description still matters. It provides keyword context for search, reduces buyer questions, and lowers return rates by setting accurate expectations. Include product features, dimensions, compatibility information, what's included, and shipping details. Aim for 200+ words of well-structured content. Avoid HTML-heavy templates that slow loading and render poorly on mobile.
Marqetir's AI analyzes your product data and creates fully optimized listings for eBay, Amazon, and European marketplaces — titles, descriptions, item specifics, and categories, all tailored per platform.