Create optimized eBay listing titles that rank higher in Cassini search results. Get real-time character counting, keyword suggestions, and policy compliance checks — all within eBay's strict 80-character limit.
Last updated: March 2026
Based on eBay's official listing policies and Cassini search algorithm best practices (updated March 2026).
Your eBay listing title is the single most important factor for search visibility. eBay's Cassini search engine analyzes every word in your title to determine whether your listing matches a buyer's query. Unlike Google, Cassini is an e-commerce search engine that prioritizes purchase intent — it matches title keywords against what buyers actually type into the eBay search bar.
eBay enforces an 80-character maximum for listing titles. This is a hard limit — there is no way to exceed it. Every character matters. The most effective sellers use 75-80 characters, packing in brand, product name, model number, key specifications, condition, and differentiating keywords. Titles under 60 characters are typically leaving search visibility on the table.
A well-structured eBay title follows this formula: Brand + Product Name + Model/Size + Key Feature + Condition. For example: "Apple iPhone 15 Pro Max 256GB Natural Titanium Unlocked New" uses 58 characters and covers every search term a buyer might use. Compare that to "iPhone for sale" — which wastes 66 characters of potential keyword space.
The most common eBay title mistakes are: using ALL CAPS (violates policy), including filler words like "WOW" or "L@@K" (wastes characters and looks spammy), repeating the same word multiple times, using special characters for decoration, and adding irrelevant brand names to attract unrelated traffic (called keyword spamming, which eBay actively penalizes).
Electronics titles should include model numbers and storage capacity. Clothing titles need size, gender, brand, and material. Collectibles benefit from era, rarity, and condition details. Home and garden items should specify dimensions and quantity. The key is to think about what a buyer would search for when looking for your specific item.
Marqetir's AI rewrites your product titles for eBay, Amazon, Walmart, and European marketplaces — each one optimized for that platform's search algorithm and character limits.