Find the right eMAG category with Romanian names, commission rates, and required product attributes. Navigate Romania's largest marketplace category tree.
Try: , , , ,
eMAG is the largest online marketplace in Romania and one of the dominant e-commerce platforms in Central and Eastern Europe. With operations in Romania (emag.ro), Hungary (emag.hu), Bulgaria (emag.bg), and Poland (emag.pl), eMAG serves over 10 million customers and hosts thousands of third-party sellers through its Marketplace platform. For sellers looking to reach Romanian and CEE consumers, selecting the correct product category is critical for search visibility and sales performance.
The eMAG category tree uses Romanian-language names and is organized under major departments including IT & Electronice (IT & Electronics), Fashion, Casa & Deco (Home & Decor), Auto & Moto (Automotive), Sport & Outdoor, Jucarii & Copii (Toys & Kids), and Carti (Books). Each department contains multiple levels of increasingly specific subcategories that determine commission rates, required attributes, and buyer search paths.
eMAG's commission rates (comision) are among the highest in the European marketplace landscape, ranging from approximately 9% for electronics to 25% for fashion categories. This reflects eMAG's strong brand recognition and high buyer traffic in its home markets. The commission is applied to the gross selling price including Romanian VAT (19%). Additionally, eMAG charges a monthly subscription fee and may apply fulfillment fees if you use eMAG's Genius delivery program. Sellers must factor these costs into their pricing strategy.
Each eMAG category has mandatory product attributes that must be filled in Romanian. Common attributes include Marca (Brand), Culoare (Color), Material, Marime (Size), and Dimensiuni (Dimensions). Category-specific attributes vary widely. For example, laptops require Procesor, Memorie RAM, Stocare, and Diagonala ecran, while clothing requires Marime, Material, and Gen (Gender). eMAG has a rigorous product content review process and may reject listings with missing or inaccurate attributes.
International sellers face several challenges when listing on eMAG. All product content must be in Romanian, including titles, descriptions, and attribute values. eMAG requires a Romanian or EU-based legal entity for seller registration. Certain categories require additional documentation such as product safety certificates, CE marking, and authorized distributor agreements. Customer support must be available in Romanian. Marqetir simplifies this process by automatically translating your product catalog, mapping categories, and ensuring compliance with eMAG's content requirements.
Romania uses the leu (RON) as its currency, so sellers must configure pricing in RON. VAT registration in Romania may be required depending on your sales volume and where you ship from. eMAG provides local fulfillment options through its eMAG Genius program, which can improve delivery times and buyer trust. Understanding these local requirements is essential for a successful eMAG marketplace strategy.
Calculate your exact eMAG selling fees
Try it freeGenerate optimized eMAG listing titles
Try it freeFind high-volume eMAG keywords
Try it freeWrite compelling eMAG descriptions
Try it freeScore and improve your eMAG listings
Try it freeCalculate profit margins on eMAG
Try it freeMarqetir automatically maps your products to the correct eMAG categories, translates attributes into Romanian, and handles pricing in RON -- all from one dashboard.
Free 7-day trial • No credit card required • Cancel anytime