Calculate your true profit per sale on eMAG in RON. Go beyond commission rates — see how product cost, shipping, and Romanian TVA (VAT) affect the real money you keep from every order on Romania's largest marketplace.
Last updated: March 2026
What you pay your supplier per unit
Your cost via FAN Courier, Sameday, or FBE
Includes commission, COGS, shipping, and TVA for a complete profit picture in RON.
| Item | Rate | Amount (RON) |
|---|---|---|
| Selling Price (Revenue) | - | 300.00 RON |
eMAG Commission On selling price | 8% | -24.00 RON |
Product Cost (COGS) Your supplier cost | - | -120.00 RON |
Shipping Cost Per-unit delivery expense | - | -20.00 RON |
Romanian TVA (VAT) Included in selling price | 19% | -47.90 RON |
Net Profit Per Unit | 29.4% | 88.10 RON |
eMAG is the undisputed leader of e-commerce in Romania, with a dominant market share exceeding 60% of all online retail. The platform also operates in Bulgaria (eMAG.bg) and Hungary (eMAG.hu), making it the gateway to Southeastern European commerce. With over 10 million active buyers and monthly traffic exceeding 50 million visits, eMAG represents an enormous opportunity for sellers willing to navigate its fee and cost structure.
Commission (5-20%): eMAG's commission rates vary significantly by product category. Large Appliances carry the lowest rate at 5%, reflecting high unit values and low margins in that sector. Electronics & IT is at 8%, making it competitive for tech sellers. Fashion faces the highest commission at 20%, but fashion items also support higher markups. Unlike some marketplaces, eMAG does not charge additional listing or subscription fees for marketplace sellers.
Product Cost in RON: If you source products internationally, be aware of RON exchange rate fluctuations. The Romanian leu trades at approximately 4.95 RON per EUR (as of early 2026). A product that costs 20 EUR from a European supplier equals roughly 99 RON. When calculating COGS, include import duties for non-EU goods (average 3-12% for consumer products) and any customs brokerage fees.
Shipping in Romania: Romania's logistics network is served primarily by FAN Courier, Sameday (eMAG-owned), and Cargus. Standard domestic delivery costs 15-25 RON per parcel depending on weight and dimensions. Sameday easybox (locker delivery) costs 12-18 RON and is preferred by many Romanian buyers. For sellers using Fulfillment by eMAG (FBE), shipping is handled by eMAG's own logistics but adds 8-15 RON per order to your costs.
Romanian TVA at 19%: Romania's standard VAT (TVA) rate is 19%, which is relatively low within the EU. Reduced rates of 9% apply to food and 5% to books and some cultural goods. For a 300 RON product at standard rate, TVA amounts to 47.90 RON, leaving 252.10 RON in net revenue. Non-Romanian EU sellers must register for TVA via the OSS scheme once they exceed the 10,000 EUR cross-border threshold.
Returns and Cash on Delivery (Ramburs): A unique aspect of the Romanian market is the prevalence of cash on delivery (COD/ramburs), which still accounts for 30-40% of eMAG orders. COD orders have higher return rates (15-25% compared to 5-10% for prepaid orders) because buyers have not yet committed financially. Each COD return costs you the original shipping plus return logistics, making it essential to factor a return allowance into your pricing.
Input your eMAG selling price, product cost (what you pay your supplier), and shipping cost per unit. Use FAN Courier, Sameday, or FBE rates for accuracy.
Choose your eMAG product category for the correct commission rate. Toggle TVA on for standard Romanian VAT. Use the 9% mental adjustment for food products.
See net profit per unit in RON, profit margin, and complete cost breakdown. For products with high COD rates, add a 10-15% return buffer to your target margin.
Cash-on-delivery orders have 2-3x higher return rates. Offer incentives for prepaid orders (small discount, free gift, or priority shipping). Clear product descriptions and size guides also reduce returns. Some sellers add a small COD surcharge (5-10 RON) to offset the higher return risk.
FBE provides next-day delivery in Bucharest and 1-2 day delivery nationally. Products with the "Livrare prin eMAG" badge sell better and rank higher in search. While FBE adds 8-15 RON per order, the increased conversion rate (15-30% higher) often more than compensates for the extra cost.
Your eMAG Romania listings can be extended to eMAG.bg (Bulgaria) and eMAG.hu (Hungary) with minimal effort. These markets have less seller competition and allow you to reach additional millions of buyers. Marqetir can automatically translate and optimize your listings for Bulgarian and Hungarian audiences.
eMAG runs frequent promotional campaigns (Black Friday, Sarbatorile de Paste, Ziua Magazinelor). Participating in these events requires offering discounts, but the traffic surge can generate 5-10x normal daily sales. Plan your inventory and pricing to maintain minimum margins during campaign periods.
Marqetir connects your Shopify or WooCommerce store to eMAG Romania, Bulgaria, and Hungary. AI translates and optimizes your listings for Romanian shoppers — reaching 10+ million active buyers in Southeastern Europe.