How do marketplace commissions affect my profit margin?

Marketplace commissions typically range from 3% to 15% depending on the platform and product category. For example, Allegro charges 3-8% while Amazon EU charges 8-15%. These fees are deducted from your selling price before payout, directly reducing your net profit per unit.

What costs does this calculator include?

This calculator includes marketplace commission, payment processing fees, estimated shipping costs based on origin and destination, VAT for the destination country, and estimated return processing costs. It gives you a comprehensive view of true profitability per marketplace.

Why does profitability vary between EU marketplaces?

Profitability varies due to differences in commission rates, shipping costs (distance from your warehouse), local VAT rates, return rates by country, and currency exchange rates. A product profitable on Allegro may have slimmer margins on Kaufland due to higher shipping costs.

Should I use the same price on every marketplace?

Not necessarily. Each marketplace has different fee structures, competition levels, and buyer expectations. Many sellers adjust prices per marketplace to maintain consistent margins. This calculator lets you compare profitability with uniform or custom pricing.

How are return costs calculated?

Return costs are estimated based on average return rates per product category (e.g., fashion has higher returns than electronics) multiplied by 30% of the selling price as processing cost. Actual return rates vary by marketplace and product quality.

Which EU marketplace is most profitable for sellers?

It depends on your product category, origin country, and pricing. Allegro often offers lower commissions, while bol.com has higher average order values. Use this calculator to compare your specific product across all marketplaces and find the best fit.

Free Tool

Cross-Border Profit Calculator

Calculate the true profitability of selling the same product across multiple EU marketplaces. Compare commission, shipping, VAT, returns, and more — all in one place.

Product Details

Configure your product and target markets

Target Marketplaces

Product Category

Cost Price (what you pay)

EUR

Selling Price

EUR

Use same price for all marketplaces

Product Weight

Origin Country

All calculations include commission, payment fees, shipping, VAT, and estimated return costs.

Best Marketplace for This Product

Kaufland

Germany

16.60 €

Net profit per unit (16.6% margin)

Profitability Breakdown

Complete cost analysis per marketplace

Marketplace	Commission	Shipping	VAT	Returns	Net Profit	Margin
Kaufland Germany	7.00 €	3.50 €	19.00 €	2.40 €	16.60 €	16.6%
Allegro Poland	5.54 zł	21.50 zł	23.00 zł	2.40 zł	-3.94 zł	-3.9%

Net Profit Comparison

Kaufland16.60 € (16.6%)

Allegro-3.94 zł (-3.9%)

Frequently Asked Questions About Marketplace Profitability

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