Evaluate your Etsy listing quality against proven best practices. Check photos, tags, description, shipping, and SEO factors — get a score out of 100 with actionable improvement tips.
Last updated: March 2026
Your title is 95 characters. Use more keyword phrases separated by pipes (|) to reach 100-140 characters.
Only 6 photo(s). Use all 10 available slots — include lifestyle shots, close-ups, and size reference images.
Only 10 of 13 tags used. Every unused tag is a missed search opportunity. Use multi-word phrases in each tag.
Description is 250 words. Aim for 300+ words — cover materials, sizing, care instructions, and story.
Consider offering free shipping (build cost into price). Etsy prioritizes free-shipping listings in search.
Fast processing time improves your estimated delivery date and buyer confidence.
Variations keep shoppers on your listing instead of bouncing to find other options.
Add a short video showing your product. Etsy listings with video have noticeably higher engagement.
Good attribute coverage helps shoppers find your listing through category filters.
Etsy's search algorithm uses a listing quality score that measures how well your listing performs when shown to shoppers. This score is based on real buyer behavior — click-through rate, favorite rate, add-to-cart rate, and purchase conversion. Listings that consistently convert well get shown to more shoppers, creating a virtuous cycle of visibility and sales.
Your listing thumbnail (first photo) is the single biggest factor in whether shoppers click your listing from search results. Use bright, clear product photos on a clean background. Etsy's data shows that listings with 7+ photos have significantly higher conversion rates because buyers can evaluate the product thoroughly without leaving the page.
Etsy gives you 13 tags per listing — each up to 20 characters. This is your primary keyword targeting mechanism alongside the title. The most common mistake sellers make is using single-word tags like "necklace" when multi-word phrases like "gold name necklace" are far more effective. Multi-word tags match more specific buyer searches and face less competition.
Etsy confirmed that free shipping is a ranking factor, particularly for US searches. Sellers who offer free shipping on orders of $35+ get a search boost in the US market. Beyond ranking, Etsy prominently displays estimated delivery dates — listings with faster processing times and shipping methods appear more attractive in search results.
Marqetir's AI analyzes and optimizes your listings for Etsy, eBay, Amazon, and European marketplaces — improving titles, tags, and descriptions for each platform automatically.