How is the Kaufland category tree structured?

Kaufland Marketplace uses a hierarchical German-language category tree organized under major departments like Elektronik & Medien, Mode & Accessoires, Haus & Wohnen, Garten & Heimwerken, Sport & Freizeit, and Spielzeug & Baby. Each department branches into multiple levels of subcategories. Kaufland requires sellers to select the most specific leaf category for their products.

How do Kaufland commission rates work?

Kaufland charges a category-based commission (Verkaufsprovision) that ranges from 7% to 15% depending on the product category. Electronics and media typically fall at the lower end (8-12%), while fashion and accessories are at the higher end (10-15%). Kaufland also charges a fixed monthly subscription fee of EUR 39.95 for sellers. Commission is calculated on the total order value including shipping.

What attributes does Kaufland require for listings?

Kaufland requires structured product attributes (Produktmerkmale) for each category. Common required fields include Hersteller (Manufacturer), Marke (Brand), Farbe (Color), Material, and Groesse (Size). Category-specific attributes like Bildschirmdiagonale (Screen Diagonal) for TVs or Prozessortyp (Processor Type) for laptops are also mandatory. Listings with incomplete attributes may be rejected or receive reduced visibility.

Can I list the same product in multiple Kaufland categories?

No, Kaufland requires each product to be listed in exactly one category. Choosing the most relevant and specific category ensures your product appears in the right browse navigation and search filters. If your product could fit multiple categories, choose the one that best matches the primary use case of the product and where competing products are listed.

Does Kaufland operate in countries other than Germany?

Yes, Kaufland Marketplace operates in Germany, Czech Republic, Slovakia, Poland, Austria, and other EU markets. However, the category structure and required attributes may vary slightly between country-specific marketplaces. German-language categories apply to kaufland.de, while local language categories apply to other country versions. This tool focuses on the German (kaufland.de) category tree.

Can Marqetir map categories to Kaufland automatically?

Yes, Marqetir uses AI to automatically map your Shopify or WooCommerce products to the correct Kaufland category. It translates product attributes into German, fills in required Produktmerkmale, and handles the differences between Kaufland country marketplaces. This saves significant time especially for sellers listing across multiple Kaufland markets.

Tools — Kaufland Category Finder

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How to Find the Right Category on Kaufland Marketplace

Kaufland Marketplace (formerly real.de) is one of Germany's fastest-growing online marketplaces with over 32 million monthly visitors. As part of the Schwarz Group (which also owns Lidl), Kaufland has expanded rapidly across Central Europe, now operating in Germany, Czech Republic, Slovakia, Poland, and Austria. For sellers, choosing the correct product category is essential for visibility, compliance, and competitive commission rates.

Kaufland's category tree uses German-language names and is organized under major departments including Elektronik & Medien (Electronics & Media), Mode & Accessoires (Fashion & Accessories), Haus & Wohnen (Home & Living), Garten & Heimwerken (Garden & DIY), Sport & Freizeit (Sports & Leisure), and Spielzeug & Baby (Toys & Baby). Each department branches into multiple subcategory levels.

Kaufland Commission Rates Explained

Kaufland charges a category-based commission (Verkaufsprovision) that ranges from approximately 7% to 15%. Electronics categories generally fall between 8-13%, while fashion can reach 10-15%. In addition to the percentage commission, Kaufland charges a monthly subscription fee of EUR 39.95. The commission is calculated on the total order amount including the shipping fee charged to the buyer. Understanding these costs is critical for pricing your products to maintain profitability.

Required Product Attributes (Produktmerkmale)

Each Kaufland category requires specific structured attributes called Produktmerkmale. These include common fields like Marke (Brand), Hersteller (Manufacturer), Farbe (Color), Material, and Groesse (Size), as well as category-specific fields. For example, electronics listings require technical specifications, while fashion categories require size charts and fit information. Complete and accurate attributes improve your product's visibility in Kaufland's filtered search and improve buyer confidence.

Tips for Selling on Kaufland from Abroad

International sellers on Kaufland must provide product content in German for the German marketplace (kaufland.de). This includes product titles, descriptions, and attribute values. Kaufland also requires a valid EAN/GTIN for most product categories and has strict product data quality requirements. Sellers must comply with German consumer protection laws, including providing clear return policies and maintaining German-language customer support. Marqetir automates category mapping, German translation, and attribute population when syncing products from Shopify or WooCommerce to Kaufland.

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Kaufland Category Finder

How to Find the Right Category on Kaufland Marketplace

Kaufland Commission Rates Explained

Required Product Attributes (Produktmerkmale)

Tips for Selling on Kaufland from Abroad

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Frequently Asked Questions About Kaufland Categories

Stop struggling with German category names