Calculate your true profit per sale on Kaufland.de. See how commission, product cost, shipping, and German Mehrwertsteuer (VAT) affect the real money you keep from every order on Germany's second-largest marketplace.
Last updated: March 2026
What you pay your supplier per unit
Your cost to ship (DHL, Hermes, DPD, etc.)
Includes commission, fixed fee (€0.99), COGS, shipping, and MwSt. for a complete profit picture.
| Item | Rate | Amount (EUR) |
|---|---|---|
| Selling Price (Revenue) | - | €60.00 |
Commission On selling price | 9.5% | -€5.70 |
Fixed Fee Per item sold | Fixed | -€0.99 |
Product Cost (COGS) Your supplier cost | - | -€22.00 |
Shipping Cost Per-unit delivery expense | - | -€5.00 |
German MwSt. (VAT) Included in selling price | 19% | -€9.58 |
Net Profit Per Unit | 27.9% | €16.73 |
Kaufland.de is Germany's second-largest online marketplace after Amazon.de, with over 32 million monthly visitors. Formerly known as real.de, Kaufland Global Marketplace has rapidly expanded to become a major channel for sellers targeting German consumers. Its fee structure is straightforward, but true profitability requires accounting for multiple cost layers beyond just the commission.
Commission (9.5-13%): Kaufland charges a percentage commission on the selling price that varies by product category. Electronics and Computers enjoy the lowest rate at 9.5%, while Fashion and Books sit at 13%. These rates are competitive with Amazon.de and generally lower than many Eastern European marketplaces.
Fixed Fee (€0.99 per item): In addition to the commission, Kaufland charges a flat 0.99 EUR per item sold. This has a proportionally larger impact on lower-priced items. For a 10 EUR product, the fixed fee alone represents 9.9% of the price, so Kaufland is more profitable for higher-value items.
Monthly Subscription (€39.95): Kaufland requires a monthly seller subscription of 39.95 EUR. This is a fixed cost that becomes negligible at volume — selling 100 items/month means just 0.40 EUR per item. For low-volume sellers, this fixed cost should be factored into per-unit profitability.
Shipping in Germany: Germany has an efficient and competitive logistics infrastructure. DHL Paket costs 4-7 EUR for standard domestic parcels. Hermes offers rates of 3.50-6 EUR. DPD and GLS are 4-6 EUR. For bulky items (furniture, appliances), special freight costs 15-50 EUR. German buyers expect free shipping on orders above 29-49 EUR, so many sellers build shipping into the item price.
German MwSt. at 19%: Germany's standard VAT (Mehrwertsteuer) rate of 19% is among the lowest in the EU, giving sellers a slight advantage over selling in countries with 21-25% VAT. For a 60 EUR item, VAT amounts to 9.58 EUR, leaving 50.42 EUR in net revenue before other costs. The reduced rate of 7% applies to food, books, and newspapers.
Input your Kaufland selling price in EUR, product cost (what you pay your supplier), and shipping cost per unit. Use your actual DHL, Hermes, or 3PL rates.
Choose your Kaufland product category for the correct commission rate. Toggle MwSt. on for standard German VAT obligations. Use 7% mental adjustment for food/books.
See net profit per unit, profit margin, and complete cost breakdown. If margin is below 15%, try adjusting pricing. Remember the €39.95/month subscription is not included — divide by your monthly volume.
The €0.99 fixed fee hits low-priced items hardest. A 10 EUR product loses 9.9% to the fixed fee alone, while a 100 EUR product loses only 0.99%. Prioritize products priced above 30 EUR where the fixed fee impact drops below 3.3%.
German carriers (DHL, Hermes, DPD) offer significant volume discounts. At 200+ parcels/month, expect 25-40% savings over standard rates. Consider using a shipping aggregator like Sendcloud or Shipcloud to compare rates across carriers automatically.
Kaufland Global Marketplace also operates in the Czech Republic and Slovakia. Listing your products on these additional markets requires minimal extra effort (Marqetir can translate listings automatically) and exposes you to new customer bases with less competition.
Kaufland's search algorithm rewards complete product data, competitive pricing, and positive reviews. Invest in high-quality German-language titles and descriptions with relevant keywords. Well-optimized listings rank higher, generating more organic sales without additional cost.
Marqetir connects your store to Kaufland.de, .cz, and .sk. AI translates and optimizes your listings for German, Czech, and Slovak shoppers — so you can reach 32+ million monthly visitors.