Evaluate your Walmart listing against the Listing Quality Score (LQS) criteria. Check images, attributes, description, shipping, and content quality — get a score with actionable improvement tips.
Last updated: March 2026
Excellent — title is within Walmart's recommended range.
4 images — good visual coverage. Ensure all are 1000x1000px minimum.
Only 70% of attributes filled. Complete all required and recommended attributes — they power Walmart's search filters.
Detailed description helps both search ranking and buyer conversion.
Good key feature coverage — bullet points help buyers make quick decisions.
Consider WFS — it improves search ranking, Buy Box win rate, and adds the 2-day shipping badge.
Offer 2-day shipping through WFS or seller-fulfilled to improve ranking.
Add rich media content — enhanced images, comparison charts, or lifestyle content to boost conversion.
Walmart's Listing Quality Score (LQS) is a 0-100 rating visible in your Seller Center dashboard that directly impacts search ranking and Buy Box eligibility. Unlike Amazon, which keeps its quality metrics mostly hidden, Walmart explicitly shows sellers exactly what needs improvement. This transparency makes LQS optimization more straightforward — you can see exactly which fields are incomplete or below standard.
The largest component of LQS is content quality: title format, image count and quality, description completeness, and attribute coverage. Walmart explicitly penalizes listings with missing or incomplete product attributes because attributes power the site's guided navigation (filter) system. A product with 50% attribute coverage is invisible to half the buyers who filter their searches.
Walmart Fulfillment Services (WFS) provides a significant boost to listing visibility. WFS items get the 2-day shipping badge, priority Buy Box placement, and eligibility for Walmart+ free delivery. In competitive categories, WFS can be the difference between winning and losing the Buy Box. The fulfillment fee structure is competitive with Amazon FBA and includes storage, pick-pack, and shipping.
Walmart's Rich Media feature (similar to Amazon A+ Content) allows sellers to add enhanced images, comparison charts, and detailed content below the fold. While not all sellers have access immediately, Rich Media significantly improves conversion rates and contributes positively to LQS. Apply for Rich Media access through Seller Center once your account is established.
Marqetir's AI analyzes and optimizes your listings for Walmart, Amazon, eBay, and European marketplaces — improving titles, descriptions, and attributes for each platform.