What are Walmart Marketplace referral fees?

Walmart charges a referral fee (commission) on every sale, ranging from 6% to 20% depending on the product category. Most categories are charged at 15%. Unlike Amazon, Walmart does not charge a monthly subscription fee to sellers.

Does Walmart charge a monthly seller fee?

No, Walmart does not charge a monthly subscription or listing fee. You only pay the referral fee when an item sells. This is a significant advantage over Amazon, which charges $39.99/month for a Professional account.

What is Walmart Fulfillment Services (WFS)?

WFS is Walmart's equivalent of Amazon FBA. You send inventory to Walmart's fulfillment centers, and they handle storage, picking, packing, and shipping. Items fulfilled by WFS get the "Fulfilled by Walmart" badge and are eligible for 2-day delivery.

How does Walmart compare to Amazon in fees?

Walmart's referral fees are generally similar to Amazon's (8-15% for most categories). The key advantage is no monthly subscription fee. WFS fulfillment fees are also competitive with FBA, often slightly lower for standard-size items.

Is it hard to get approved to sell on Walmart?

Walmart has a more selective approval process than Amazon or eBay. You typically need an established e-commerce business, good reviews on other platforms, and competitive pricing. The application process takes 2-4 weeks on average.

What are the benefits of WFS over self-fulfillment?

WFS offers the "Fulfilled by Walmart" badge, 2-day delivery eligibility, better search ranking, a higher Buy Box win rate, and hassle-free returns processing. However, self-fulfillment gives you more control over packaging and shipping costs for oversized items.

Free Tool

Walmart Fee Calculator

Calculate your Walmart Marketplace seller fees instantly. See referral fees by category, WFS fulfillment costs, and how Walmart compares to Amazon — before you list.

Last updated: March 2026

Product Details

Enter your product details to calculate Walmart fees

Selling Price

Product Cost (optional)

Product Category

Fulfillment Method

Product Weight (lbs)

Walmart has no monthly subscription fee — you only pay when you sell.

Sale Price

$30.00

Walmart Fees

$9.95

Net Profit

$10.05

Margin

33.5%

Fee Breakdown

Detailed breakdown of Walmart Marketplace fees

Fee Type	Rate	Amount
Referral Fee Commission on sale price	15%	$4.50
WFS Fulfillment Fee Standard (up to 2 lb)	By weight	$5.45
Monthly Subscription No monthly fee on Walmart	N/A	$0.00
Total Walmart Fees	33.2%	$9.95

Walmart vs Amazon Comparison

See how Walmart fees stack up against Amazon for this product

Walmart

No monthly subscription

$9.95

total fees

$10.05 profit

Amazon

+ $39.99/mo subscription

$9.94

total fees (estimated)

$10.06 profit

FAQ

Frequently Asked Questions About Walmart Fees

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