Top Marketplaces in Sweden

Sweden is Scandinavia's largest e-commerce market, with annual online sales exceeding €15 billion. Swedish consumers are among the most digitally native in Europe, with near-universal internet access and strong mobile shopping habits.

Amazon.se launched in 2020 but still faces competition from established local platforms like Tradera and CDON. Swedish consumers have historically preferred cross-border shopping on Amazon.de and UK sites. Swedish-language listings are essential for local platforms.

This ranking covers the key marketplaces for sellers targeting Sweden, from Amazon's growing presence to established Scandinavian platforms.

The Ranking

1

Amazon.se

🇸🇪Sweden

Visitors: 20M+Fees: 7–15%Best for: Growing reach, all categories

• Launched 2020 — still growing catalog
• FBA Nordic fulfillment developing
• Amazon Ads platform
• Pan-European inventory access

2

Tradera

🇸🇪Sweden

Visitors: 12M+Fees: 5–10%Best for: Second-hand, collectibles, fashion

• Sweden's largest auction marketplace
• Part of Schibsted group
• Strong circular economy positioning
• Loyal Swedish user base

3

CDON

🇸🇪Scandinavia

Visitors: 8M+Fees: 8–15%Best for: Electronics, media, home

• Scandinavian marketplace
• Active in SE, NO, DK, FI
• Growing marketplace model
• Strong electronics and media heritage

4

Blocket

🇸🇪Sweden

Visitors: 15M+Fees: Listing feesBest for: Second-hand, automotive, real estate

• Sweden's largest classifieds platform
• Part of Schibsted group
• Massive traffic and brand recognition
• Strong in automotive and local sales

5

Zalando

🇪🇺Sweden / Europe

Visitors: 121M+Fees: 8–25%Best for: Fashion, shoes, accessories

• Europe's #1 fashion marketplace
• Active in Swedish market
• Premium brand positioning
• Partner Program available

6

Boozt

🇸🇪Scandinavia

Visitors: 5M+Fees: 10–20%Best for: Fashion, premium brands

• Scandinavian fashion platform
• Active in SE, DK, NO, FI
• Premium brand positioning
• Growing marketplace model