Top Marketplaces in the United Kingdom

Europe's largest e-commerce market by consumer spend — £120B+ annually

The United Kingdom is Europe's largest e-commerce market by consumer spend, exceeding £120 billion annually. Amazon.co.uk dominates with over 30% market share, but eBay and a growing roster of challengers provide important diversification opportunities.

Post-Brexit, the UK operates under its own regulatory framework — UKCA marking (replacing CE), UK VAT registration, and UK-specific product compliance. English-language listings are standard, removing one barrier for international sellers.

This ranking covers the most important marketplaces for sellers targeting the UK, with real fee data and insights on post-Brexit selling requirements.

The Ranking

1

Amazon.co.uk

🇬🇧United Kingdom
Visitors: 400M+Fees: 7–15%Best for: Maximum reach, all categories
  • UK's largest marketplace by far
  • FBA UK fulfillment network
  • Amazon Ads platform
  • Prime delivery network
2

eBay UK

🇬🇧United Kingdom
Visitors: 150M+Fees: 6–12%Best for: Electronics, collectibles, automotive, fashion
  • UK's #2 marketplace
  • Auction and fixed-price models
  • Strong in used/refurbished goods
  • Lower fees than Amazon
3
OnBuy logo

OnBuy

🇬🇧United Kingdom
Visitors: 15M+Fees: 5–9%Best for: All categories, fair seller terms
  • Never competes with its own sellers
  • Lowest fees of any major UK marketplace
  • Fast-growing platform
  • Transparent, pro-seller policies
Full seller guide
4

Etsy UK

🇬🇧United Kingdom
Visitors: 30M+Fees: 6.5% + listing feesBest for: Handmade, vintage, craft supplies
  • Strong UK buyer community
  • Ideal for handmade and unique products
  • Global marketplace with UK focus
  • Etsy Ads for visibility
5
ManoMano logo

ManoMano

🇬🇧United Kingdom
Visitors: 8M+Fees: 10–20%Best for: DIY, tools, garden, home improvement
  • Europe's #1 DIY marketplace
  • Growing UK presence
  • Niche audience — high conversion
  • Lower competition in DIY vertical
6
Fruugo logo

Fruugo

🌍Global
Visitors: 25M+Fees: 15%Best for: Cross-border, all categories
  • UK-headquartered platform
  • Reach 50+ countries from one listing
  • No upfront fees
  • Commission only on sales
Full seller guide
7

Wayfair UK

🇬🇧United Kingdom
Visitors: 10M+Fees: Wholesale modelBest for: Furniture, home decor, lighting
  • Leading home goods marketplace
  • Wholesale purchasing model
  • Strong in furniture and home categories
  • High average order values
8

Not On The High Street

🇬🇧United Kingdom
Visitors: 5M+Fees: 25% + joining feeBest for: Gifts, personalised items, artisan products
  • Curated marketplace for unique products
  • Strong gift-buying audience
  • Premium positioning
  • Ideal for personalised products

Related Pages & Tools

Frequently Asked Questions

Sell on multiple European marketplaces with Marqetir

AI-powered listing optimization. Launch on any marketplace in 20 minutes.

Free 7-day trial • No credit card required • Cancel anytime