What commission does Allegro charge for beauty products?

Beauty commissions on Allegro range from 10% to 12%. Skincare, makeup, and hair care are at 10%. Fragrances and personal care are at 11%. Beauty tools and accessories are at 12%. There is no monthly subscription fee — you pay only on sales.

What EU regulations apply to selling beauty products on Allegro?

EU Cosmetics Regulation (EC 1223/2009) is the main requirement. You need: a Responsible Person in the EU, product notification via the CPNP (Cosmetic Products Notification Portal), INCI ingredient listing, Polish-language labeling (product name, use instructions, ingredients, expiry), and batch code tracking.

Do I need a Responsible Person in the EU for cosmetics?

Yes. Every cosmetic product sold in the EU must have a designated Responsible Person (RP) established within the EU. The RP ensures the product meets safety requirements. If you're based outside the EU, you must appoint an EU-based RP — several companies offer this service (starting at EUR 50-200 per product).

What beauty trends are driving sales on Allegro?

Key Polish beauty trends in 2026: K-beauty and J-beauty products (growing rapidly), clinical/dermatologist-recommended skincare (CeraVe, La Roche-Posay effect), natural/organic cosmetics, multi-step skincare routines, and affordable dupes of luxury products. Polish TikTok beauty influencers significantly drive purchase behavior.

How do I handle expiry dates for beauty products on Allegro?

EU regulation requires that cosmetics with a shelf life under 30 months display a "best before" date. Products with 30+ month shelf life use the PAO (Period After Opening) symbol instead. Allegro expects sellers to track batch codes and not sell expired products. Include remaining shelf life in your listing details.

Can I sell beauty products from outside the EU on Allegro?

Yes, but compliance is strict. You need: an EU-based Responsible Person, CPNP product notification, EU-compliant labeling in Polish, and the product must meet EU ingredient restrictions (many ingredients banned in the EU are allowed elsewhere). Re-labeling at an EU fulfillment center is common for international beauty sellers.

Selling Beauty Products on Allegro

Poland's fast-growing beauty e-commerce market — EUR 3B+ annually

Last updated: March 2026

The Polish beauty market is worth over EUR 3 billion annually, with online sales growing at 25%+ year-over-year. Allegro is the primary destination for Polish beauty shoppers, outpacing Amazon.pl, Hebe, and other competitors in both traffic and selection.

Commission rates for beauty on Allegro range from 10% to 12%, depending on the sub-category. Skincare and makeup sit at 10%, while accessories and tools reach 12%. No monthly subscription keeps margins healthy for beauty sellers.

EU cosmetics regulation (EC 1223/2009) applies to all beauty products sold in Poland. Products must have a Responsible Person in the EU, ingredients listed in INCI format, and Polish-language labeling. These requirements are non-negotiable — Allegro actively enforces them.

This guide covers beauty-specific strategies for Allegro, from compliance requirements and category fees to Polish beauty trends and listing optimization that drives conversions in the competitive Polish beauty market.