What are the commission rates for fashion on Allegro?

Fashion commissions on Allegro range from 10% to 12%. Children's fashion has the lowest rate at 10%, clothing and shoes are at 11%, and accessories/bags are at 12%. There is no monthly subscription fee. These rates are competitive compared to Zalando (8-25%) and Amazon (15% for apparel).

What size chart format does Allegro require?

Allegro requires EU sizing in product listings. For clothing, use standard EU sizes (XS-XXL or 34-46). For shoes, use EU size numbers with cm measurements. A detailed size guide table is strongly recommended — it reduces returns significantly. Polish consumers are familiar with EU sizing but appreciate cm equivalents.

What is the return rate for fashion on Allegro?

Fashion has the highest return rate of any category on Allegro, typically 20-30% for clothing and 25-30% for shoes. Polish law mandates 14-day free returns for distance selling. Accurate size guides, multiple product photos, and fabric composition details help reduce returns.

Do I need any certifications to sell fashion on Allegro?

No special certifications are required for standard fashion items. However, children's clothing must meet EU safety standards (EN 14682 for cords/drawstrings). OEKO-TEX or GOTS certifications are not mandatory but boost buyer confidence. Textile composition labeling (materials and percentages) is legally required in the EU.

How do fashion listings on Allegro differ from Amazon?

Allegro fashion listings are more flexible than Amazon's rigid templates. You can create richer product descriptions, use lifestyle photography, and build brand pages. Allegro does not have a strict flat-file upload format for fashion — you can add size charts, material details, and care instructions in free-form Polish text.

What are the peak fashion selling seasons on Allegro?

The peak seasons for fashion on Allegro are: September-October (autumn collections), November (Black Friday/Allegro deals), December (holiday gifting), and March-April (spring collections). Summer clothing sells best May-July. Planning inventory 4-6 weeks ahead of season peaks is recommended.

Selling Fashion on Allegro

Poland's largest fashion marketplace — 20M+ active buyers

Last updated: March 2026

Fashion is Allegro's second-largest category, with Polish consumers increasingly choosing online over physical retail for clothing, shoes, and accessories. Allegro's fashion GMV has grown 25%+ year-over-year, making it the dominant fashion marketplace in Central Europe.

Commission rates for fashion on Allegro range from 10% to 12% — higher than electronics but competitive with Zalando (8-25%) and Amazon (15% for apparel). No monthly subscription fee keeps fixed costs low for fashion sellers.

Polish fashion consumers value brand variety, competitive pricing, and free returns. Allegro Smart! members (who expect free shipping) make up the majority of fashion buyers. Size guides, high-quality photography, and Polish-language descriptions are essential for conversion.

This guide covers fashion-specific strategies for Allegro, including commission structures, size chart requirements, seasonal trends in the Polish market, and listing optimization for clothing, shoes, and accessories.