Is Amazon or bol.com better for selling in the Netherlands?

bol.com is far better for the Dutch market. It has 13M+ active customers and is the most trusted e-commerce brand in the Netherlands. Amazon.nl launched in 2020 and has not captured significant market share.

Can I use Amazon FBA to sell on bol.com?

No, you cannot use Amazon FBA for bol.com orders. bol.com has its own fulfillment service (Logistics via bol) or you need to handle logistics yourself.

Should I sell on both?

Start with bol.com for the Benelux market. Amazon can provide incremental sales, but bol.com should be your primary channel. Marqetir can help optimize listings for both platforms.

Amazonvsbol.com

Which marketplace is better for sellers?

Last updated: March 2026

Quick Verdict

bol.com is the preferred marketplace for Benelux consumers and should be the first choice for sellers targeting the Netherlands and Belgium. Amazon.nl exists but has not captured significant market share. For maximum Benelux reach, prioritize bol.com and consider Amazon as a secondary channel.

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Sale Price (EUR)

Scoring Breakdown

Benelux Market Share

Amazon4/10

bol.com10/10

bol.com dominates the Dutch e-commerce market with 13M+ active customers. Amazon.nl launched in 2020 and has a much smaller buyer base in the region.

Consumer Trust

Amazon5/10

bol.com10/10

Dutch and Belgian consumers overwhelmingly prefer bol.com. It is the most recognized e-commerce brand in the Benelux with decades of trust.

Fulfillment

Amazon9/10

bol.com8/10

Amazon FBA offers pan-European fulfillment. bol.com's Logistics via bol (LvB) provides strong local fulfillment within the Benelux.

Seller Requirements

Amazon7/10

bol.com5/10

bol.com has very strict seller performance standards including delivery reliability, response times, and return handling. Amazon is strict but more standardized globally.