Is OTTO harder to get accepted as a seller?

Yes. OTTO Market has a selective onboarding process and prefers established brands with quality products. Kaufland is open to a broader range of sellers.

Which is better for fashion sellers?

OTTO is the better choice for fashion and lifestyle brands. It has a strong heritage in fashion retail and attracts consumers specifically looking for quality fashion products.

Can I sell on both Kaufland and OTTO?

Yes. Selling on both gives you broad German market coverage — Kaufland for general merchandise and OTTO for premium positioning. Marqetir can help manage listings across both.

What are the fee differences between Kaufland and OTTO?

Kaufland charges €39.95/month plus commissions from 7-14% depending on category. OTTO charges a monthly fee plus higher commissions typically in the 15-18% range, reflecting its premium positioning and curated marketplace model.

Which German marketplace has more traffic?

OTTO has more traffic in Germany with 50M+ monthly visits, compared to Kaufland's 32M monthly visitors across all its markets. However, Kaufland's traffic spans 5 countries while OTTO is primarily Germany-focused.

Do both marketplaces require German-language listings?

Yes. Both Kaufland.de and OTTO Market require German-language product listings. Kaufland also accepts listings in Czech, Slovak, and Polish for its other country portals. Marqetir can automatically translate and optimize listings for each market.

Kaufland vs OTTO: German Marketplace Comparison for Sellers (2026)

Kaufland

OTTO

Which marketplace is better for sellers?

Last updated: March 2026

Quick Verdict

Kaufland offers broader European reach with lower barriers to entry and is better for general merchandise sellers. OTTO is better for fashion, lifestyle, and home brands seeking a premium, curated marketplace. Both are strong alternatives to Amazon in Germany.

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Sale Price (EUR)

Scoring Breakdown

Market Reach

Kaufland8/10

OTTO7/10

Kaufland operates across 5 countries (DE, CZ, SK, PL, AT) with 32M monthly visitors. OTTO is Germany-focused with 50M+ monthly visits but limited international reach.

Seller Onboarding

Kaufland8/10

OTTO5/10

Kaufland has a relatively straightforward onboarding process open to most sellers. OTTO is a curated marketplace with a selective application process favoring brands.

Brand Positioning

Kaufland6/10

OTTO9/10

OTTO positions itself as a premium marketplace for quality brands, attracting higher-spending consumers. Kaufland is a broader marketplace covering all price segments.