Does Walmart Marketplace charge a monthly fee?

No. Walmart Marketplace has no monthly subscription fee. You only pay referral fees (6–15%) when you make a sale. This is a key difference from Amazon, which charges $39.99/month for a Professional account. Walmart's zero fixed cost makes it accessible for sellers at any scale.

What are Walmart referral fees by category?

Walmart referral fees range from 6% to 15%. Electronics is 8%, Toys is 15%, Home & Garden is 15%, and Apparel is 15% (5% for items under $15). Most categories fall between 8% and 15%. Payment processing is included — no additional fees.

How do Walmart fees compare to Amazon?

Walmart is generally cheaper. No monthly fee (Amazon charges $39.99/mo), similar referral fees (6–15% vs 7–15%), and WFS fulfillment is 10–15% cheaper than FBA. Total selling costs on Walmart are typically 5–10% lower than Amazon for comparable products and fulfillment methods.

What is WFS and how much does it cost?

WFS (Walmart Fulfillment Services) is Walmart's equivalent of Amazon FBA. You send inventory to Walmart warehouses, and they handle picking, packing, and shipping. Fees vary by product size and weight, starting from approximately $3.45 for standard-size items. Storage fees are charged monthly based on cubic footage.

Can international sellers use Walmart Marketplace?

Yes, but with requirements. International sellers need a US business entity (or use an approved aggregator), a US tax ID (EIN), and a US warehouse or WFS enrollment. Walmart is primarily a US marketplace, so cross-border selling requires US-based logistics infrastructure.

Walmart Marketplace Fees

Referral fees, WFS costs, and total selling costs — updated March 2026

Last updated: March 2026

Fee Overview

Walmart Marketplace charges referral fees of 6–15% depending on product category, with no monthly subscription fee. This is a significant advantage over Amazon, which charges $39.99/month for a Professional selling plan. Walmart's fee structure is designed to attract Amazon sellers with a simpler, lower-cost alternative.

For sellers using Walmart Fulfillment Services (WFS), additional fees apply for storage, pick-and-pack, and shipping — similar to Amazon's FBA but generally 10–15% cheaper. WFS is optional, and sellers can fulfill orders themselves. Walmart also includes payment processing in the referral fee, with no separate charge.

Walmart Marketplace has grown significantly, with over 150,000 third-party sellers and hundreds of millions of monthly visitors. The combination of no monthly fees, competitive referral rates, and access to Walmart's massive customer base makes it one of the most attractive US marketplace options, especially for sellers already on Amazon looking to diversify.

Fee Structure at a Glance

Referral fees from 6% to 15% depending on product category

No monthly subscription fee — a major advantage over Amazon

Payment processing included in referral fee — no separate charge

Electronics: 8% referral fee

Home & Garden: 15% referral fee

Apparel: 15% referral fee (drops to 5% for items under $15)

WFS (Walmart Fulfillment Services): optional, fees vary by size and weight

Fee Calculator

Enter your sale price and category to see your exact fees and net revenue on Walmart.

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Fee Optimization Tips

Walmart's zero monthly fee means every sale is profitable from day one — no need to reach a break-even sales threshold like on Amazon

WFS (Walmart Fulfillment Services) is typically 10–15% cheaper than Amazon FBA — compare rates for your product dimensions to see exact savings

Apparel sellers benefit from the reduced 5% referral fee on items under $15 — consider this when pricing strategy

Walmart's Pro Seller Badge (earned through performance metrics) boosts Buy Box eligibility and visibility — prioritize fast shipping and low return rates

List your full Amazon catalog on Walmart to diversify — the fee structure rewards sellers who expand across both platforms