Amazon Europe Seller Fees
Referral fees, FBA costs, and total selling costs — updated February 2026
Fee Overview
Amazon Europe charges a €39/month Professional selling plan subscription plus referral fees (commissions) that vary by category from 7% to 15%. Additional costs include FBA fulfillment fees, storage fees, and optional advertising.
In 2026, Amazon reduced fees by an average of €0.17 per unit across Europe, including FBA fulfillment fee reductions and referral fee reductions in high-volume categories. Despite these reductions, total selling costs on Amazon remain higher than most European alternatives.
The same referral fee structure applies across all European Amazon marketplaces (DE, FR, IT, ES, PL, NL, SE, BE), making Pan-European selling straightforward from a fee perspective.
Fee Structure at a Glance
Fee Calculator
Enter your sale price and category to see your exact fees and net revenue on Amazon.
Fee Optimization Tips
Total Amazon selling cost is typically 20-35% of sale price (referral fee + FBA + storage + ads) — higher than most alternatives
Pan-European FBA reduces per-unit fulfillment costs and improves delivery speed, but requires VAT registration in multiple countries
The €39/month subscription makes Amazon expensive for low-volume sellers — you need consistent sales to justify the fixed cost
Consider selling on Amazon + local alternatives (Allegro, bol.com, Kaufland) to maximize reach while diversifying platform risk
The 2026 fee reductions make electronics and high-volume categories slightly more profitable than before
Frequently Asked Questions
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