What are the main marketplaces in Czech Republic?

MALL.cz is the leading marketplace, followed by Kaufland.cz and Allegro.cz. Heureka.cz is a major price comparison site that drives significant traffic.

What is the VAT rate in Czech Republic?

The standard VAT rate is 21%, with a reduced rate of 12% for certain categories. EU sellers can use the OSS scheme for simplified VAT compliance.

Can I sell in both Czech Republic and Slovakia?

Yes, many marketplaces (like MALL Group) serve both markets. Czech and Slovak languages are mutually intelligible to a degree, but separate localization is recommended.

🇨🇿

Sell in Czech Republic

Complete guide to entering the Czech Republic e-commerce market

€7B+

E-commerce Market Size

90%

Internet Penetration

10%

Annual Growth

10.8M

Population

Market Overview

The Czech Republic boasts one of the highest e-commerce penetration rates in Central Europe, with over 90% of internet users shopping online. The market is valued at over €7 billion and growing at approximately 10% annually.

Czech consumers are digitally sophisticated, with a preference for comparing prices and reading reviews before purchasing. The market is well-served by domestic marketplaces and logistics infrastructure.

Consumer Behavior

High comparison shopping behavior — Heureka.cz is widely used for price comparison
Pickup points (Zásilkovna) preferred over home delivery
Reviews and ratings strongly influence decisions
Growing mobile commerce adoption

Payment Preferences

Bank transfers — most popular online payment method

Cash on delivery — still common (~20%)

Credit/debit cards

GoPay and other local payment gateways

Top Marketplaces in Czech Republic

MALL.cz

Leading Czech marketplace

15%+

Kaufland.cz

Growing presence in CZ

Growing

Allegro.cz

Allegro's Czech expansion

Growing

VAT & Tax Guide

Standard Rate

21%

Reduced Rates

12%

Country Code

Calculate VAT with our free tool

Shipping & Logistics

Zásilkovna (Packeta) pickup points are the preferred delivery method
Standard domestic shipping costs €2–4
Cross-border from Germany/Poland takes 2–3 days
Popular carriers: Zásilkovna, PPL, Czech Post, DPD

Cheapest 2kg parcel from Germany: €10.51 via National Post (4-7 days)

Estimate shipping costs

Legal Requirements

Czech VAT registration or EU OSS scheme
Consumer protection compliance (14-day returns)
GDPR compliance
Product information in Czech language
EET (electronic registration of sales) for some categories

Challenges & Opportunities

Opportunities

High e-commerce penetration — mature digital consumers
Gateway to Slovak market (shared language similarities)
Growing demand for international products
Well-developed logistics infrastructure
Lower marketing costs than Western markets

Challenges

Small market size compared to Germany or Poland
Czech language requirement
CZK currency adds complexity
Cash on delivery remains significant
Competitive local e-commerce landscape

Tips for Success

1List on Heureka.cz price comparison site for visibility
2Offer Zásilkovna pickup point delivery — essential for Czech consumers
3Price in CZK with competitive positioning
4Consider MALL.cz as your primary marketplace entry point
5Quality Czech localization is essential — Czech consumers notice poor translations