Why should I sell on Amazon alternatives?

Diversification reduces platform risk — Amazon can change fees, algorithms, or suspend accounts. Local European marketplaces often have lower fees (Allegro starts at 5.5% vs Amazon's 7%+), less competition, and loyal customer bases. According to Cross-Border Commerce Europe, marketplaces generated €247.5 billion in cross-border GMV in 2024.

Are Amazon fees higher than other European marketplaces?

Generally yes. Amazon charges 7–15% referral fees plus FBA costs, monthly subscription (€39/month), and advertising costs. Alternatives like Allegro (5.5–14%, no monthly fee), eMAG (7–15%, no monthly fee), and OnBuy (5–9%) are often cheaper. Use our fee calculator to compare.

Can I sell on Amazon AND other marketplaces?

Absolutely — this is the recommended strategy. Multi-marketplace selling maximizes reach while reducing dependency. Tools like Marqetir let you connect your Shopify or WooCommerce store to multiple platforms, generating optimized listings for each in the local language.

Which Amazon alternative has the most traffic?

eBay Europe has the highest aggregate traffic (150M+ monthly), followed by Allegro (200M+), Zalando (121M+), and bol.com (86M+). However, traffic alone isn't the deciding factor — conversion rate, competition level, and fee structure matter more for seller profitability.

Best Amazon Alternatives in Europe

Lower fees, less competition, faster growth — 11 platforms to diversify beyond Amazon

Amazon dominates European e-commerce, but relying on a single platform is risky. Fee increases, algorithm changes, and growing competition make diversification essential. The good news: Europe has thriving local marketplaces with loyal customer bases and lower seller costs.

These 11 Amazon alternatives offer compelling advantages — from Allegro's 20M+ active buyers in Poland to bol.com's dominance in the Benelux. Many have lower commission rates, less competition, and faster-growing customer bases than Amazon.

All fee comparisons below use real data from official seller documentation. Use our free fee calculator to compare your exact costs across platforms.