What are the selling fees on eBay Europe?

eBay charges a final value fee of 10–13% (varies by category) which includes payment processing. Store subscribers get lower fees. There are no per-listing fees for the first 250 listings per month.

Should I use auction or fixed-price format?

Fixed-price (Buy It Now) accounts for 80%+ of eBay sales and is recommended for most products. Auctions can work well for rare collectibles, unique items, or when you want market-driven pricing.

How does eBay's Global Shipping Program work?

You ship to eBay's domestic shipping center, and eBay handles international shipping, customs, and delivery. The buyer pays international shipping fees. This simplifies cross-border selling significantly.

Can I sell on multiple eBay sites from one account?

Yes, you can list on multiple eBay sites (UK, Germany, France, etc.) from a single account using international site visibility or by creating listings directly on each site.

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Sell on eBay

The original online marketplace with 132M+ active buyers worldwide

1.3B+

Monthly Visitors

132M+

Active Buyers

190+

Countries

1995

Founded

Last updated: March 2026

Overview

eBay is the original online marketplace, founded in 1995, and remains one of the largest e-commerce platforms globally with 1.7 billion monthly visits and 132 million active buyers. While often associated with auctions and second-hand goods, eBay has evolved significantly — today over 80% of items sold are brand new, and the fixed-price "Buy It Now" format dominates. eBay operates major European sites including eBay.de (Germany), eBay.co.uk (UK), eBay.fr (France), eBay.it (Italy), and eBay.es (Spain), giving sellers access to Europe's largest consumer markets.

For cross-border sellers, eBay's Global Shipping Program and international site visibility settings simplify multi-country selling. Unlike Amazon, eBay does not compete with its own private-label products, giving third-party sellers a fairer competitive landscape. eBay's fee structure is straightforward: a final value fee (typically 10–13% including payment processing) with no monthly subscription required for basic stores. The platform particularly excels for unique items, collectibles, automotive parts, refurbished electronics, and niche categories where Amazon's selection is limited.

eBay's Managed Payments system (powered by Adyen) processes transactions in local currencies and deposits funds directly to sellers' bank accounts. The platform has invested heavily in its authentication programs for luxury goods, certified refurbished program, and AI-powered search to maintain relevance against newer competitors. For sellers already established on Amazon, eBay represents a natural second channel that reaches a different customer demographic — eBay buyers tend to be more deal-oriented and loyal to specific sellers.