Sell in Romania

Market Overview

Romania is one of Europe's fastest-growing e-commerce markets, with annual growth rates exceeding 20%. The market is estimated at over €6 billion, driven by increasing internet penetration and growing consumer confidence in online shopping.

While still developing compared to Western European markets, Romania offers significant first-mover advantages for international sellers. The market is dominated by eMAG, creating a clear entry strategy through one primary marketplace.

Consumer Behavior

• Price sensitivity is high — discounts and promotions drive purchases
• Cash on delivery still accounts for 30%+ of transactions
• Black Friday and major sales events generate massive spikes
• Growing trust in online shopping, especially through established platforms

Payment Preferences

Top Marketplaces in Romania

eMAG

Romania's dominant marketplace

25%+

OLX.ro

Classifieds marketplace

N/A

VAT & Tax Guide

Shipping & Logistics

• Fan Courier and Sameday are the leading carriers
• Standard domestic shipping costs €2–4
• Cross-border shipping from Germany/Poland takes 3–5 days
• Parcel lockers (easybox by Sameday) growing rapidly

Legal Requirements

• Romanian or EU VAT registration
• Consumer protection compliance
• Product information in Romanian
• GDPR compliance
• ANPC (consumer protection authority) regulations

Challenges & Opportunities

Tips for Success

1. 1Start with eMAG — it's the only marketplace that matters in Romania
2. 2Accept cash on delivery to avoid losing 30%+ of potential sales
3. 3Participate in eMAG's Black Friday and seasonal events
4. 4Use Romanian customer service to build trust and reduce returns
5. 5Consider eMAG Fulfillment for faster delivery and better conversion