Complete pre-publish checklist for Kaufland Global Marketplace. Covers German-language requirements, image standards, EAN codes, multi-country VAT, packaging compliance (VerpackG), and GPSR regulations.
Kaufland titles should be informative and keyword-rich in German. The platform allows longer titles than most marketplaces, giving you more room for relevant attributes.
Kaufland allows 255 chars but truncates in search. Front-load brand, product type, and key differentiators.
The DE marketplace requires German titles. Use proper German product terminology and compound nouns.
Place the brand at the start of the title. Kaufland uses brand for catalog matching and filtering.
Include differentiating attributes so the product is identifiable from search results alone.
Kaufland prohibits "Sale", "Reduziert", price mentions, and promotional claims in titles.
Misleading titles trigger returns and customer complaints, damaging your seller metrics.
Kaufland Global Marketplace is one of the fastest-growing e-commerce platforms in Europe, operating across Germany, Austria, Czech Republic, Slovakia, Poland, France, and Italy. With over 32 million monthly visitors on kaufland.de alone, the platform offers enormous reach — but it also enforces strict quality standards that can trip up unprepared sellers. A single compliance mistake can result in listing removal, financial penalties, or account suspension.
This checklist covers every requirement for publishing a product listing on Kaufland as of March 2026. Unlike generic marketplace advice, each item here addresses a specific Kaufland validation rule, German regulatory requirement, or performance metric that directly impacts your listing's success. We've organized the checklist into eight categories covering content, compliance, and fulfillment readiness.
Selling on Kaufland's German marketplace comes with specific regulatory obligations that don't apply on most other platforms. The German Packaging Act (Verpackungsgesetz/VerpackG) requires all sellers to register with the LUCID database and participate in a dual system for packaging recycling before shipping any products to German customers. Electronics sellers must register with stiftung EAR for WEEE compliance, and products containing batteries require BattG registration.
These aren't optional — Kaufland actively verifies compliance and will deactivate non-compliant seller accounts. Many new sellers focus exclusively on product content and pricing while overlooking these regulatory requirements, only to find their account suspended weeks after launch. This checklist ensures you address every compliance item before going live.
Kaufland has one of the strictest cancellation policies among EU marketplaces. A 5-10% penalty fee is charged on every cancelled order, and sellers must maintain a cancellation rate below 1%. This means accurate stock management is not just good practice — it's financially critical. Before publishing any listing, verify that your inventory levels are accurate and your fulfillment process can handle the promised delivery timeframe. The checklist includes specific items for stock accuracy and handling time configuration.
One of Kaufland's advantages is access to 7 EU countries from a single seller account. However, each country storefront has its own language, VAT rate, and regulatory requirements. Listings on kaufland.de must be in German, kaufland.cz in Czech, kaufland.pl in Polish, and so on. VAT rates range from 19% in Germany to 23% in Poland. This checklist focuses on the core requirements applicable across all storefronts, with country-specific notes where rates and rules differ.
Marqetir handles German translations, category mapping, multi-country VAT configuration, and compliance documentation so you can focus on selling across all 7 Kaufland markets.