Which European marketplace has the lowest overall fees?

OnBuy (UK) has the lowest fees among major platforms at 5–9% with no subscription. In continental Europe, Allegro offers 5.5–14% with no monthly fee. However, the cheapest marketplace isn't always the most profitable — traffic volume, competition level, and conversion rates matter more than raw fee percentages.

Are marketplace fees the only cost I should consider?

No. Total cost of selling includes: commission fees, subscription fees, fulfillment costs (FBA/LvB/etc.), advertising spend, payment processing fees, returns handling, and VAT compliance costs. A marketplace with 10% commission but free shipping may cost less than one with 7% commission but expensive fulfillment.

How do I calculate my actual marketplace margin?

Use our free profit calculator to compute your exact margin per marketplace. Input your product cost, selling price, and the tool calculates commission, fulfillment fees, shipping, and VAT to show your net profit per unit on each platform.

Do marketplace fees change frequently?

Yes — marketplaces adjust fees periodically, usually annually. Amazon updates referral fees in January, Allegro adjusts rates quarterly, and newer marketplaces may change fees as they scale. We update our data regularly, but always verify current rates on each marketplace's official seller portal.

European Marketplace Fees Compared

Commission rates, subscriptions, and hidden costs — every major platform side by side

Marketplace fees directly impact your margins, but comparing them is complicated. Commission rates vary by category, subscription fees differ widely, and fulfillment costs add hidden expenses. This guide cuts through the complexity.

We've compiled fee data from official seller documentation across 15+ European marketplaces. Commission ranges shown are category-dependent — electronics typically have lower rates than fashion. Always verify current rates on the marketplace's seller portal.

Use our free fee calculator to compute your exact costs for specific products on any marketplace. This page provides the strategic overview for planning your multi-marketplace expansion.