What are the commission rates for fashion on eMAG?

Fashion commissions on eMAG range from 12% to 15%. Children's fashion has the lowest rate at 12%, shoes and sportswear at 13%, clothing at 14%, and accessories at 15%. There is no monthly subscription fee. These rates are competitive with other European marketplaces for fashion.

What is the return rate for fashion on eMAG?

Fashion return rates on eMAG average 25-35%, with shoes at the higher end (30-35%). eMAG mandates a 30-day return window (longer than the EU minimum of 14 days). Detailed size guides in Romanian, multiple product photos, and accurate fabric composition descriptions are essential to reduce returns.

What size formats does eMAG require for fashion?

eMAG uses EU sizing standards. For clothing, use EU sizes (XS-XXL or 34-46). For shoes, EU size numbers with cm measurements. eMAG's product data template includes standardized size fields. A size guide image showing measurements in cm is highly recommended — Romanian consumers are cautious about online clothing fit.

Do Romanian consumers prefer specific fashion brands?

Romanian consumers are increasingly brand-aware, with international brands like Nike, Adidas, Zara, and H&M being very popular. However, the market is also price-sensitive — Romanian GDP per capita is lower than Western Europe. Mid-range brands with good value propositions perform exceptionally well on eMAG.

What labeling is required for fashion products on eMAG?

EU textile labeling regulation applies: fiber composition (materials and percentages), care instructions (symbols), country of origin, and manufacturer information. All product descriptions must be in Romanian. For children's clothing, EN 14682 compliance (drawstring safety) is required.

Is fashion on eMAG Hungary different from Romania?

Yes. Hungarian fashion consumers have slightly different preferences and higher average spending. Listings must be in Hungarian, sizing preferences are the same (EU), but marketing messaging should be localized. The Hungarian fashion market on eMAG is smaller but growing faster percentage-wise than Romania.

Selling Fashion on eMAG

Southeast Europe's fastest-growing fashion channel — 30M+ monthly visits

Last updated: March 2026

Fashion is eMAG's fastest-growing category, with year-over-year growth exceeding 35% as Romanian, Hungarian, and Bulgarian consumers shift from physical retail to online shopping. While eMAG started as an electronics marketplace, fashion now represents a significant and rapidly expanding share of total GMV.

Commission rates for fashion on eMAG range from 12% to 15%. Clothing and shoes sit at 13-14%, while accessories reach 15%. These rates are competitive with regional alternatives and come with no monthly subscription fee — lowering the barrier for fashion sellers entering Southeast Europe.

Southeast European fashion consumers are brand-conscious but highly price-sensitive. Free returns are expected (eMAG mandates 30-day returns), and size accuracy is critical — return rates for fashion average 25-35%. Romanian-language listings with detailed size guides and fabric composition are mandatory.

This guide covers fashion-specific strategies for eMAG, including commission structures, local sizing preferences, seasonal trends in Romania and Hungary, and listing optimization for Southeast European fashion buyers.