Is Amazon UK separate from Amazon Europe after Brexit?

Operationally, yes. amazon.co.uk now has its own VAT regime, customs border and fulfilment network. Pan-European FBA no longer moves stock between the UK and the EU, so most sellers run separate UK and EU inventory and accounts.

Do I need a UK VAT number to sell on Amazon UK?

If you store inventory in the UK (for example via UK FBA), you almost always need to register for UK VAT. For many non-UK-established sellers, Amazon also collects and remits VAT under marketplace facilitator rules. Always verify your specific obligations.

Can I use my EU inventory to fulfil UK orders?

No. Since Brexit there is a customs border between Great Britain and the EU, and Pan-EU FBA does not span it. You need a UK-based stock pool to fulfil amazon.co.uk orders with Prime speed.

What is an EORI number and do I need one?

An EORI (Economic Operators Registration and Identification) number is required to move goods across the UK customs border. If you import stock into the UK or ship between the UK and EU, you will need one.

What are the fees to sell on Amazon UK?

Expect a monthly Professional seller subscription, category referral fees (broadly 8–15%), and FBA fees based on size and weight if you use fulfilment. Confirm current rates in Seller Central, as Amazon updates them periodically.

What sells best on Amazon UK?

The strongest categories are consumer electronics and accessories, home and kitchen, health and beauty, fashion, and toys — typical of a mature Western market with high Prime adoption and household-essentials buying.

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Sell on Amazon UK

Britain's largest marketplace — amazon.co.uk

amazon.co.uk

Marketplace

United Kingdom

Primary Market

GBP (£)

Currency

English

Language

Last updated: June 2026

Overview

Amazon UK (amazon.co.uk) is the single most important online marketplace in Britain and one of Amazon's largest stores worldwide. For English-language sellers it is often the easiest Amazon marketplace to enter — there is no translation barrier — but since Brexit it has become operationally separate from Amazon's EU marketplaces, with its own VAT regime, customs border and fulfilment network. Treat the UK as a distinct country project, not an extension of your EU account.

The defining post-Brexit reality is the UK–EU customs border. Goods moving between Great Britain and the EU now require customs declarations, and Pan-European FBA no longer bridges the two: inventory stored in the EU cannot be used to fulfil UK orders, and vice versa. Sellers serving both regions effectively run two stock pools — one in a UK fulfilment centre for amazon.co.uk, one in the EU for the European marketplaces — and ship across the border with full customs paperwork.

VAT is the other big difference. The UK runs its own VAT system at a 20% standard rate, separate from EU VAT. Most overseas sellers storing goods in the UK must register for UK VAT, and Amazon collects and remits VAT on many sales by non-UK-established sellers under the post-Brexit marketplace facilitator rules. There is no low-value consignment relief: VAT applies from the first pound on imported goods, so landed-cost modelling matters from day one.

For fulfilment, Amazon UK FBA stores your stock in British warehouses and delivers with Prime speed to UK customers — by far the strongest conversion driver on the platform. British shoppers are mature, convenience-driven and Prime-loyal, with very high expectations on next-day delivery and returns. The biggest categories mirror a developed Western market: consumer electronics and accessories, home and kitchen, health and beauty, and fashion, alongside a strong grocery and household-essentials habit.