How do I apply to sell on Otto Market?

You apply through the Otto Market partner portal. Otto reviews your brand, product quality, and business credentials. The vetting process can take several weeks. Having an established brand presence and EU business registration improves your chances.

What are Otto Market's seller fees?

Otto charges category-based commissions ranging from 15% (electronics) to 40% (fashion). There is no monthly subscription fee. Payment processing is included in the commission.

Does Otto offer fulfillment services?

Otto does not currently offer an FBA-style fulfillment service for marketplace sellers. You must handle warehousing, shipping, and returns yourself, or use a third-party logistics provider based in Germany.

Who are Otto's typical customers?

Otto's customers tend to be affluent German consumers aged 30–60 who value quality and reliability. Average order values are higher than Amazon.de, and these customers are less price-sensitive and more brand-loyal.

Can I sell on Otto from outside Germany?

Yes, EU-based sellers can apply. You need a German VAT number and the ability to ship to Germany within stated timeframes. Having a German warehouse or fulfillment partner is strongly recommended.

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Sell on Otto

Germany's #2 marketplace — premium fashion and lifestyle

50M+

Monthly Visitors

12M+

Active Customers

Germany

Country

1949

Founded

Last updated: March 2026

Overview

Otto is Germany's second-largest online retailer and one of Europe's most established e-commerce brands. Founded in 1949 as a mail-order catalog company in Hamburg, Otto has transformed into a digital-first marketplace with over 50 million monthly visitors and 12 million active customers. The Otto Group is a retail conglomerate generating over €16 billion in annual revenue, and its marketplace platform (Otto Market) opened to third-party sellers in 2020, creating a significant opportunity for brands that meet its quality standards.

Unlike Amazon or eBay, Otto Market operates a curated marketplace model — not every seller is accepted. Otto carefully vets brands and products to maintain its premium positioning, which means less competition and a higher-quality shopping environment. The platform is particularly strong in fashion, home furnishing, lifestyle, and consumer electronics. Otto's customer base skews toward affluent German consumers aged 30–60 who value quality, sustainability, and reliable service over rock-bottom pricing.

For cross-border sellers, Otto Market represents an opportunity to access Germany's €100 billion+ e-commerce market through a channel with significantly less competition than Amazon.de. Otto charges commissions of 15–40% depending on the category (fashion tends toward the higher end), and requires sellers to handle their own fulfillment to German delivery standards. The platform is investing heavily in sustainability initiatives, and sellers with eco-friendly products or supply chains receive preferential visibility.