Calculate your true net profit on Amazon Germany. Referral fees, FBA costs, COGS, shipping, and German VAT (19%) — see exactly what you keep after every sale.
Last updated: March 2026
Based on official Amazon.de fee schedule (March 2026).
| Selling Price | €29.99 |
| Less: German VAT (19%) | -€4.79 |
| Revenue after VAT | €25.20 |
| Referral Fee (15%) | -€4.50 |
| FBA Fulfillment Fee | -€2.81 |
| Storage Cost (per unit) | -€0.30 |
| Subscription (per unit) | -€0.39 |
| Product Cost (COGS) | -€8.00 |
| Inbound Shipping | -€2.50 |
| Net Profit per Unit | €6.70 |
Profitability on Amazon.de requires careful accounting of multiple cost layers that are unique to the German marketplace. Beyond the standard Amazon referral fees and FBA costs, sellers must account for 19% German VAT (Mehrwertsteuer), potential EU cross-border compliance costs, and the competitive pricing pressure in Europe's largest e-commerce market. Many sellers underestimate these costs and end up selling at a loss for months before realizing their unit economics don't work.
A typical Amazon.de sale at EUR 29.99 involves: EUR 4.79 in VAT obligations (19%), EUR 4.50 in referral fees (15% for most categories), EUR 2.81 in FBA fulfillment, EUR 0.30 in monthly storage, EUR 0.39 in subscription allocation (at 100 units/month), plus your COGS and shipping. That's EUR 12.79 in platform costs alone before you account for your product cost. This is why products with less than 3x markup from COGS to selling price rarely work on Amazon.de.
German VAT at 19% is a significant factor in Amazon.de profitability. All prices on Amazon.de are displayed including VAT, meaning customers see EUR 29.99 but you only keep EUR 25.20 before Amazon fees. If you're VAT-registered in Germany (required if you store inventory there via FBA), you can reclaim the VAT on your input costs (supplier invoices, Amazon fees, shipping) through your quarterly VAT return (Umsatzsteuer-Voranmeldung). This reclaim reduces your effective VAT liability but doesn't eliminate it entirely.
German consumers are price-conscious but also value quality and reliability. The "cheap at any cost" approach that works on some marketplaces often backfires on Amazon.de, where buyers are willing to pay a premium for products with clear quality signals (brand reputation, detailed descriptions, high review counts). Rather than competing on price alone, optimize your margins by: sourcing more efficiently, choosing the lowest-fee category that fits, managing FBA inventory to avoid long-term storage fees, and using targeted PPC campaigns with controlled ACoS.
Marqetir helps you sell profitably on Amazon.de by automatically optimizing your listings for higher conversion, syncing inventory in real-time to avoid storage waste, and providing multi-marketplace price intelligence.