Your complete pre-publish checklist for MALL.cz and MALL.sk. Covers Czech language rules, image standards, the dropshipping model, EAN validation, CZK pricing, and Czech consumer protection requirements.
MALL.cz titles should be clear, informative, and written in Czech. For MALL.sk, titles must be in Slovak. Well-structured titles improve search visibility within the marketplace.
Keep titles informative but concise. Include the most important product identifiers within this range.
Use native Czech product terminology. "Bezdrátová sluchátka" not "Wireless headphones".
Lead with the brand for branded products. MALL.cz uses brand for catalog matching and customer filtering.
Czech buyers often search by model number. Include the manufacturer reference for findability.
Differentiate variants clearly in the title so buyers can identify the exact product.
MALL.cz prohibits sale claims, price info, exclamation marks, and emoji in titles.
MALL.cz (part of MALL Group, now Allegro Group) is one of the largest online marketplaces in the Czech Republic and Slovakia. With millions of monthly visitors, it's a critical sales channel for sellers targeting Central European customers. However, MALL.cz has a unique business model — it operates as a dropshipping platform where MALL issues the customer invoice while the seller handles fulfillment. This creates specific requirements that differ from traditional marketplace models.
This checklist covers every requirement for listing products on MALL.cz as of March 2026. Each item corresponds to a specific validation rule, onboarding requirement, or best practice that affects whether your listing gets approved and how well it performs. We've organized requirements into eight categories that mirror the MALL.cz partner onboarding and listing creation process.
Unlike most marketplaces where the seller handles both fulfillment and invoicing, MALL.cz uses a dropshipping model. When a customer buys your product, MALL.cz issues the invoice under its own name and sends you the order to fulfill. You ship the product directly to the customer but the customer's relationship is primarily with MALL.cz, not with you. This affects how you handle customer service, returns, and warranty claims — MALL.cz acts as the intermediary.
The fee structure reflects this model: a monthly subscription (290 CZK basic or 990 CZK advanced) plus a per-order fee of 9 CZK, on top of category-based commissions. The advanced integration tier provides additional features like API access and automated order processing that become essential as your order volume grows.
Czech consumer protection law is one of the most buyer-friendly in the EU. Beyond the standard 14-day return right, Czech law mandates a minimum 2-year warranty on consumer products (some categories require longer). Sellers must clearly state warranty terms in Czech, including how to make a claim and the expected resolution time. MALL.cz enforces these requirements and will reject listings that don't include proper warranty information.
The most frequent errors on MALL.cz include: submitting product data in English instead of Czech, uploading images below 1000x1000 pixels, incorrectly formatting the Excel product feed template, setting prices in EUR instead of CZK for the Czech marketplace, omitting the 2-year warranty statement, and not registering with EKO-KOM for packaging compliance. This checklist addresses each of these issues with specific action items you can verify before publishing.
Marqetir translates your product content to Czech and Slovak, formats product feeds for MALL.cz's Excel template, and handles category mapping across the entire MALL Group platform.